Viewing entries by
Lea Solimine
Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?
Ripple Live Updates is the patented technology behind Flite’s real-time editing capabilities and enables brands to push changes instantaneously to live campaigns. This ensures marketers can reach their entire audience base with speed, scale, and precision.
On July 21st, Flite and Kiip gathered some of SF's finest digital marketers to discuss some of the best practices and challenges around respecting UX. 60+ guests joined us in person, and more than 600+ joined our conversation live online. Check out what you missed!
Flite's Creative Management Platform is powered by a unique set of technologies, enabling marketers to achieve 1:1 personalized communication with precision, speed and scale. Today, we take a closer look at Autopilot - Flite's principal technology which serves as power lines connecting data and creative, and a powerful creative-decisioning engine.
This evening 7/21 at 6PM, Flite joins forces with Kiip and San Francisco's leading digital marketers discuss the importance and challenges around building gripping digital user experiences. Follow the conversation live on Facebook or Twitter.
There’s no denying video’s rampant growth in digital advertising today. Consumer attention is shifting quickly from traditional broadcast television to internet connected devices and marketers are adapting quickly. As video evolves so too does the language surrounding it. Since some basic understanding of digital video's terminology is needed to reap its benefits, we've created this list to help you get started.
In our previous post, we introduced programmatic creative as the use of data and automation to bring precision, speed, and scale to the creative process. Here, we introduce the Creative Management Platform (CMP) as the vehicle (or set of instruments) for which marketers and creatives can use in collaboration to create and deliver smarter digital ad campaigns.
In 2016, advertisers are projected to spend over $32 billion on digital display advertising to engage new customers and strengthen brand loyalty. Unfortunately, a large percentage of this spending will be wasted, since many ads will go unnoticed or are blocked entirely.
Ishin USA sits down with Flite CEO, Giles Goodwin, to learn more about Flite's emergence onto the digital marketing scene and Giles' vision for CMPs.
Whether you are a brand, publisher, creative or media agency, the speedy adoption of new creative technologies has undeniably become key to achieving both user-experience and monetization success. As a frontrunner in today's digital ad game, The New York Times has a knack for just that.
