Viewing entries in
Events
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.
The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being there is a louder statement than being there, and it is so true. The festival attracts advertising agencies, brands, media companies and platforms alike. Once you look past the yachts, parties, and epic scenery, the center of the event is around creative, but now data and media have joined that party.
Last week, Flite sponsored the BrandU conference in New York. This is a relatively-new conference, run by Bonin Bough, with the purpose being to provide mid and high-level brand managers and agency reps the tools to further their career while educating them on the latest technologies. And companies like Flite offer new solutions to challenges that these budding marketers are facing on a daily basis.
With these types of conferences there are always many lessons to be learned. One of the major highlights was a fireside chat between Bonin and Shingy. For those of you not familiar with Shingy, he is a well-known digital media trend spotter, and definitely worth watching some of his videos. Below are the three key takeaways from the two-day event.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
Within the digital advertising community, the death of Adobe Flash was queued-up by browser side initiatives that strived to improve the user experience while browsing the web. Since these announcements by browsers such as Chrome and Mozilla, there have been shifts on the demand and supply side of the advertising ecosystem. DoubleClick will prohibit, come July, Flash creatives to be uploaded and no longer allow Flash to be served across their platforms starting next year*.
Over 400 tech providers and publishers “roughed” it and gathered in Vail from March 30-April 1 for Digiday’s 2016 Publishing Summit. While this conference possessed stereotypical elements standard digital advertising events, the various shuttles and hotel check-ins, coffees, cocktails and oxygen bar, there was something different about this one. Everyone there has skin in the digital publishing game and all sincerely want to improve the digital experience, including Flite. Throughout the three days of sessions, meetings, and networking there were three main themes: social platforms, ad blockers, and improving the user experience.
The annual SXSW Interactive Festival evolves into something slightly different every year. And why shouldn’t it? From music to sports, food to fashion, and the very first POTUS appearance, they pride themselves on creativity, innovation, and inspiration. We were there for the latest in ad tech and one of the 2016 themes was something near and dear to Flite - the impact of intelligent creative on personalizing the consumer experience.
In February, Beet.TV and Videology hosted 35 technology innovators, media agency executives, and publishers for three days of in-depth sessions around the burning topic of digital video.
CEO Will Price is speaking at the upcoming Xconomy Forum: The Power of the Pivot on December 4th in Palo Alto. Will will be taking the stage with other entrepreneurs, startup gurus, and investors at this half-day event to discuss the how, when, and why of pivots. Join us for a half-day full of stories about pivots that worked (and a few that didn't).
