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Infographic

The State of the Internet 2015: Content Trends [Infographic]

The State of the Internet 2015: Content Trends [Infographic]

Forget trying to keep up with all the changes that occurred in Internet marketing this past year. It would take you until this time next year just to list them. So instead of taking up a lot of unnecessary and valuable time, the latest infographic from MDG Advertising quickly details the content trends you most need to know about.

Native Advertising Summed Up in an Infographic

Native Advertising Summed Up in an Infographic

We're big advocates of native advertising. Native is one of our three company pillars, alongside Programmatic and Mobile—we believe it's these three trends that are driving the future of the digital advertising landscape. Native ads are increasingly becoming the preferred standard for publishers, brands, and consumers. Findings show they lead to increased purchase intent and brand loyalty as compared to banner ads, while also improving the consumer ad experience.

Native Advertising Infographics

With an emerging concept like native advertising, sometimes it's difficult enough to come up with a consensus on a definition, much less explain at a more granular level. But that hasn't deterred several firms from taking a stab at explaining what native ads are, how much they're expected to grow, and how they'll continue to evolve. And, best of all, they've digested their perspectives into easy-to-scan infographics.

Let's have a look at what these infographics will answer:

  • What is native advertising? What isn't native advertising?
  • How enthusiastic are publishers and VCs about native ads?
  • What are the challenges facing native advertising?
  • How effective are native ads compared to traditional banner ads?
  • What companies and publishers provide native advertising products?

Let's have a look: