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adtech
Facebook has done a stellar job offering engaging and interactive ad products, and Canvas is no exception. In case you are unfamiliar, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times.
This ad product was built knowing that consumers' time spent is drastically shifting to mobile-first and brands need to follow suit.
“How was the weather while I was away?”, I asked my wife upon arriving at La Guardia after a business trip in early May.
“Horrible. It rained every day,” she replied.
Of course, as a self-confessed weather junkie, I knew exactly what the weather had brought. In fact, I had observed that exactly 0.82” of rain had fallen across four days in my absence – not an insignificant amount, but rather ho-hum for Northeast springtime standards.
Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers, publishers, and agencies, over the course of the past several years.
With the rise of digital video advertising, followed shortly thereafter by the rise of the “bad actors” of the digital ecosystem – ad fraudsters, bots, suspicious traffic, and malware – viewability has become an important metric when analyzing inventory, as well as when analyzing campaign performance.
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less.
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there. Digital video is white-hot and everyone — publishers, brands, agencies, and yes, consumers — want it. But how do we properly measure it? Ah, the $100,000 question.
WeatherAlpha’s mission is to provide a one-stop-shop for a wide range of weather-related data. We provide expert consultation for how weather data can be applied to marketing campaigns and makes it simple and actionable across the digital landscape. understand the impact of weather on their businesses and gain a competitive advantage. Anyone who has ever had a flight delayed or tracked prices in the produce aisle can attest to the impact of weather on both large companies and individual consumers.
Without a doubt, one of the topics set to dominate the digital advertising conversation for much of 2016 will be ad blocking. It’s been well documented that at last count there are 198 million active users of ad blocking software worldwide, and that number only continues to rise.
So, should the entire digital ad ecosystem go into full panic mode? Well, not necessarily.
In February, Beet.TV and Videology hosted 35 technology innovators, media agency executives, and publishers for three days of in-depth sessions around the burning topic of digital video.
