Viewing entries tagged
creative management platform
Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?
Publishers and advertisers are constantly seeking new ways to offer readers engaging and less-interruptive experiences with native/branded content.
Some, including The New York Times, are experimenting with different ad formats and sizes like the Immersion Unit developed by Flite. The New York Times started using Immersion Units late last year and the format has quickly evolved as a go-to format that the Times has incorporated into premium ad offerings.
The units are designed to deliver content-rich native experiences with non-standard ad sizes. These in-stream ad units are helping publishers increase engagement rates and making advertisers see the merit in leveraging a CMP like Flite.
Facebook has done a stellar job offering engaging and interactive ad products, and Canvas is no exception. In case you are unfamiliar, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times.
This ad product was built knowing that consumers' time spent is drastically shifting to mobile-first and brands need to follow suit.
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less.
Last week, Flite sponsored the BrandU conference in New York. This is a relatively-new conference, run by Bonin Bough, with the purpose being to provide mid and high-level brand managers and agency reps the tools to further their career while educating them on the latest technologies. And companies like Flite offer new solutions to challenges that these budding marketers are facing on a daily basis.
With these types of conferences there are always many lessons to be learned. One of the major highlights was a fireside chat between Bonin and Shingy. For those of you not familiar with Shingy, he is a well-known digital media trend spotter, and definitely worth watching some of his videos. Below are the three key takeaways from the two-day event.
WeatherAlpha’s mission is to provide a one-stop-shop for a wide range of weather-related data. We provide expert consultation for how weather data can be applied to marketing campaigns and makes it simple and actionable across the digital landscape. understand the impact of weather on their businesses and gain a competitive advantage. Anyone who has ever had a flight delayed or tracked prices in the produce aisle can attest to the impact of weather on both large companies and individual consumers.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
Last time we mentioned to be on the lookout for future tutorials on how to create an ad in Flite in 3 minutes. For those of you that missed our last post, we will walk through how to build a particular type of ad in Flite. Well today we're going to create a Video Scroll Reveal ad!
According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales increase reinforces the need for personalized, effective, and efficient advertising during major sporting events. The brands who are succeeding during the 2016 Summer Olympics have already adopted an branding + performance advertising approach.
In our previous post, we introduced programmatic creative as the use of data and automation to bring precision, speed, and scale to the creative process. Here, we introduce the Creative Management Platform (CMP) as the vehicle (or set of instruments) for which marketers and creatives can use in collaboration to create and deliver smarter digital ad campaigns.
We love data here at Flite. Last year the Cosmos team launched the Report Dashboard, which is an awesome tool that allows users to get a quick overview of their organization’s performance. Author and dashboard expert Stephen Few defines a dashboard as “a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance”. Flite Report Dashboard is packed with lots of insightful metrics and visualizations that can help our customers do things like determine if ads have been underperforming, track campaigns that are under-pacing, or show which videos are most engaging. The dashboard can also be customized to focus on the key metrics that are the most important to our customers.
Every so often, my mother gets retargeted a bunch of ads and then when I speak to her she complains that she’s being ‘followed.’ From a technology standpoint, yes she is. Yet every time this happens, I’m forced to explain to her that the L.L. Bean banner ad for house slippers is based upon her likes, dislikes, and online behaviors.
Video advertising is sweeping the advertising industry in a big way. It is becoming a larger piece of advertisers’ budgets and publishers’ digital strategies. One of the foundational ingredients for executing digital video is VAST.
VAST, aka Video Ad Serving Template, is a standardized way to serve commercials within a video player on a website. The template has been utilized since it's introduction in 2008 and is the preferred method for delivering in-line video ads. The VAST template streamlines the video process overall, and Flite simplifies the act of compiling VAST tags.
Within the digital advertising community, the death of Adobe Flash was queued-up by browser side initiatives that strived to improve the user experience while browsing the web. Since these announcements by browsers such as Chrome and Mozilla, there have been shifts on the demand and supply side of the advertising ecosystem. DoubleClick will prohibit, come July, Flash creatives to be uploaded and no longer allow Flash to be served across their platforms starting next year*.
From ad fraud and viewability, to ad blocking and a variety of other industry problems, it is clear that there’s something wrong with the digital advertising industry. While the industry recognizes this it is playing the blame game rather than fixing the issues.
Over 400 tech providers and publishers “roughed” it and gathered in Vail from March 30-April 1 for Digiday’s 2016 Publishing Summit. While this conference possessed stereotypical elements standard digital advertising events, the various shuttles and hotel check-ins, coffees, cocktails and oxygen bar, there was something different about this one. Everyone there has skin in the digital publishing game and all sincerely want to improve the digital experience, including Flite. Throughout the three days of sessions, meetings, and networking there were three main themes: social platforms, ad blockers, and improving the user experience.
We all know that digital advertising is in a pivotal moment in its existence - lackluster creative and ad-filled digital real estate has opened the door for ad blockers to become more and more widely adopted. This has made marketers, publishers, and agencies everywhere pause and reprioritize the creative that goes into their grandiose, data-driven media plans. The era of creative management and true 1:1 marketing has arrived and it is here to stay.
The annual SXSW Interactive Festival evolves into something slightly different every year. And why shouldn’t it? From music to sports, food to fashion, and the very first POTUS appearance, they pride themselves on creativity, innovation, and inspiration. We were there for the latest in ad tech and one of the 2016 themes was something near and dear to Flite - the impact of intelligent creative on personalizing the consumer experience.
