Viewing entries tagged
marketers
From ad fraud and viewability, to ad blocking and a variety of other industry problems, it is clear that there’s something wrong with the digital advertising industry. While the industry recognizes this it is playing the blame game rather than fixing the issues.
Over 400 tech providers and publishers “roughed” it and gathered in Vail from March 30-April 1 for Digiday’s 2016 Publishing Summit. While this conference possessed stereotypical elements standard digital advertising events, the various shuttles and hotel check-ins, coffees, cocktails and oxygen bar, there was something different about this one. Everyone there has skin in the digital publishing game and all sincerely want to improve the digital experience, including Flite. Throughout the three days of sessions, meetings, and networking there were three main themes: social platforms, ad blockers, and improving the user experience.
Most digital marketers are often categorizing their advertising as either branding OR performance, with siloed strategies and objectives. As programmatic advertising has driven home the ‘right ad, to the right person, at the right time’ phrase over the last several years, creative adoption has been slow.
The annual SXSW Interactive Festival evolves into something slightly different every year. And why shouldn’t it? From music to sports, food to fashion, and the very first POTUS appearance, they pride themselves on creativity, innovation, and inspiration. We were there for the latest in ad tech and one of the 2016 themes was something near and dear to Flite - the impact of intelligent creative on personalizing the consumer experience.
Election season is heating up and candidates are being tasked with personalizing their campaign to both their core audience as well as those teetering on which direction to cast their vote. And just like every other “vertical” nowadays, digital advertising is the platform for these personalized campaign messages to be served to voters.
