Viewing entries tagged
reporting
In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.
Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers, publishers, and agencies, over the course of the past several years.
With the rise of digital video advertising, followed shortly thereafter by the rise of the “bad actors” of the digital ecosystem – ad fraudsters, bots, suspicious traffic, and malware – viewability has become an important metric when analyzing inventory, as well as when analyzing campaign performance.
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there. Digital video is white-hot and everyone — publishers, brands, agencies, and yes, consumers — want it. But how do we properly measure it? Ah, the $100,000 question.
We love data here at Flite. Last year the Cosmos team launched the Report Dashboard, which is an awesome tool that allows users to get a quick overview of their organization’s performance. Author and dashboard expert Stephen Few defines a dashboard as “a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance”. Flite Report Dashboard is packed with lots of insightful metrics and visualizations that can help our customers do things like determine if ads have been underperforming, track campaigns that are under-pacing, or show which videos are most engaging. The dashboard can also be customized to focus on the key metrics that are the most important to our customers.
