Viewing entries tagged
responsive
A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.
Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.
I’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerce, advertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”
Responsive advertising is a variant of popular concept, responsive design, which is an innovation to reflect the changing nature of the consumption of digital content across an array of devices. In essence, since people consume web content on their laptops or desktop computers, phones, and tablets (all of which have a wide range of screen dimensions), web pages should be designed to display properly, and in a usable fashion, no matter which device is used to access them.
For a simple illustration of responsive design, take a look at our new blog design (which debuted yesterday). If you're on a computer, shrink your browser window and see how the layout changes.
