This is for informational purposes only and created by FLITE without the permission or authorization of Starwood Hotels & Resorts Worldwide, Inc., or theW Hotels brand.  Please feel free to contact me if you have any questions regarding this matter.

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The W Hotels chain is known for being bold, luxurious, and modern.  How do you convey these concepts in a display ad?  By creating an ad that's as aesthetically-pleasing as it is engaging.  The Flite in-house creative team built this W Hotel demo ad for a major publisher to showcase what's possible with our platform.  The ad is interactive and full of functionality that keeps the tech-savvy, globe-trotting traveler plugged in to what's going on now.

Check out the ad here to play around.

Google Chrome ran a poignant, creative banner ad campaign on the New York Times site.  The only problem?  There was a huge typo in the call-to-action button that said "Download Google Chome."  

This typo could have been fixed using the Flite Platform in less than 5 seconds.  Using a cloud-based advertising platform has its perks: one of them is that you can update your creative assets instantaneously and have the new ad roll out to each publisher site right away.

TechCrunch announced yesterday that The Washington Post is using its personalized news aggregation technology, originally used to launch new reading experiences like Social Reader and Personal Post, to apply toward advertising.  

The result?  Ads that pull in real-time content, such as headlines and tweets, from social networks.

In the embedded videos below, the Coca Cola company brilliantly details its 2020 marketing strategy.  

The strategy calls for a move from creative excellence to content excellence.  The purpose of content excellence is to create liquid, contagious ideas that are linked to the brand's key goals. The conversational model depends on brand stories that provoke discussion and that allow the brand to react and promote conversations 365 days a year.

The shift is significant for many reasons; Coca Cola is one of the world's largest and most effective marketing organizations, Coca Cola is fundamentally rethinking what it means to market in today's world, and there is massive sea change underway in how effectiveness is defined.  Coca Cola recognizes that the iconic 30 second TV spot is not sufficient in a world of connected devices, on demand media, and user expectation for reciprocal relationships.  Coke no longer believes that creative alone will reach the target customers. With greater connectivity and an always on culture, consumers expect to converse and engage with brands rather than simply watch clever 30 second TV spots.