Sometimes amazing creative is too good to fit into a typical banner ad.
Sometimes you just need a little more space to show users what your brand is all about.
Sometimes you need to call upon the power of expandable ads.
Ah, exapandables. This ad format is a favorite for publishers and users alike -- as long as the content is relevant. If so, the fact that users can stay on their current browser page while exploring brand content makes for a undisruptive, interactive experience.
Google bought a spread in Canada's Globe and Mail newspaper last Thursday to prove a point: that search advertising was more effective than its print counterpart.
Flite is thrilled to announce that Conde Nast has become a strategic investor and will use the Flite Platform to create and manage ads for its portfolio of clients. Condé Nast is home to some of the world’s most celebrated media brands. In the US, Condé Nast publishes 18 consumer magazines, 4 business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.
At the heart of every business is the customer. Success can be as simple as whether a company can earn more customers and keep the existing ones.
Below are some stats to remind us how important customers are: (source)
With only one in 25 customers complaining, it's incredibly important to listen carefully when a customer reaches out, and make the feedback process simple and painless. And given that the internet has armed today's consumer with information and the ability to spread opinions like wild-fire, companies need to prioritize providing exceptional customer service.
So what do modern customers really want? Insights from Kelly Mooney's book The Ten Demandments: Rules to Live By in the Age of the Demanding Customer shed some light on the topic.
Here are The Ten Demandments:
1. Earn my trust through respect, integrity, advocacy and quality. Lose the fine print, prove you're on my side - even if that means suggesting a competitor.
Last week, a post on Digiday.com titled Why Niche Pubs Should Ally featured an interview with Stephane Pere, VP at Ideas People Media, an ad network that targets niche publications.
Pere suggests niche publishers consider aligning with like-minded publications to create display ad products that can better compete in reach—“the cornerstone of how buyers buy.”
“Small and medium-sized publishers need to merge together to offer a cohesive product for marketers” to contend on the reach side of the buy.
Moving on to mobile, Pere asserts the value of reach as well. To command higher revenue, niche publishers can highlight their interactive ad products, with national reach, at scale, and in the context of engaging content.
An agile take on the old addage "the customer always comes first" combines the focus on users with a bias toward action.
By adopting the rule of "doing is always greater than not doing", you can overcome obstacles such as:
When action is blocked, always go back to what the customer needs, and then negotiate to yes.
These insights come to us from Jonathon Colman from REI, in a whiteboard talk posted today about how REI uses agile marketing. Check it out above, or stop by the SEOmoz blog for more.
At Flite, it's clear that we believe in the power of agile. From our Agile Marketing Mantra blog series to our Agile Marketing Summit last May in San Francisco, we are big proponents of incorporating agility into your workflow.
That's why we are glad to see companies like Google commit to agile, too. An Ad Age article titled Google's New Ad Agency Pitch: 'Agile Creativity explains Google's push to develop closer relationships with agencies in an effort to leverage the intersection between technology and creativity.
If you've been keeping up with the 2012 London Olympics, you've probably seen numerous ads that were created just for the games.
However, one brand that stands out is AT&T. Why?
Because Team USA swimmer Ryan Lochte won the gold medal for the men's 400-meter individual medley on Saturday, and by Sunday, AT&T broadcasted a television commercial featuring real footage and time from the race.
How did they do this in just one day? How were they able to act so quickly?
In this presentation from SEOmoz MozCon 2012, Jonathan Colman, the Principal Experience Architect at REI, reviews four pillars of agile marketing and provides practical ways to hack your marketing organization to make it more efficient and relevant to customers.
A new banner campaign for Volkswagen Accessories is using a voice-activated social app in their display ads to promote the new VW Touch Phone Kit’s voice control function.
Clicking on the banner launches a speech-controlled video chat session with a Facebook friend, an experience that echoes the product’s voice-activated calling, texting and emailing functions.
