Our customers recognize that we’re constantly striving to provide newer and better ways to do advertising. We’ve built our company around a technology that enables our customers to build, traffic, and measure interactive, content-rich ads at scale. As I touched on in my year-in-review post, we are fortunate to work with strong partners who are empowering us to build on this technology with continued innovation. One of these key partnerships is with Publicis Groupe.
Last week, I read about a new Beats ad featuring an abundance of celebrities, Julia Louis-Dreyfus being chosen as the new face of Old Navy, and Victoria’s Secret using the starpower of Taylor Swift to encourage sales. Which got me thinking about the marriage of brand and celebrity—probably the strongest and longest-lasting marriage that Hollywood has seen. Celebrity endorsements have been around for decades and as we can see from my experience last week, they’re not going anywhere.
