Brick-and-mortar department stores are typically not known for being agile. However, JCPenney has embarked on a huge initiative to change the way they approach everything from pricing strategy to in-store signage to marketing.
Flite catches up with Tim Krozek, the team's new SVP of Sales and Business Development, to hear about his background and why Flite's technology is exciting.
Last week, McDonalds had a Twitter campaign to spread awareness about their supplier relationships with farmers. The #McDstories hashtag went askew when people started tweeting about not-so-positive experiences with the fast-food chain, including stories of food poisoning and chipped molars.
This is a great example of why it's important to act quickly in today's marketing environment and why brand marketers must be agile. Luckily, McDonalds had a pulse of the Twittersphere and was able to quickly pull hashtag before further damage was done.
Advertisers, agencies and publishers use Flite to manage their display ad campaigns in an agile way. When many people are involved in the process, from ad designers to performance analysts, the back and forth can get very complicated.
To help this process, we here at Flite have spent time thinking about how we can help an entire organization manage their display advertising process. We developed folder permissions specifically for this purpose.
We had the opportunity to catch up with John Lowell, SVP at Starcom, to hear his perspectives on the advertising ecosystem and key trends for 2012. The videos below are divided into 6 different segments focusing on various topics, ranging from the importance of being nimble in today's fast-paced media environment to why Flite's technology is relevant to marketers and publishers alike.
Today, I am thrilled to announce that Tim Krozek has joined Flite as SVP Sales and Business Development. Tim joins Flite after a record 2011 for Flite and brings with him deep experience building digital media businesses.
In addition, Jeff Epstein, ex CFO of Oracle and DoubleClick, and Matt Yorke, President of IDG Global Solutions, joined Flite’s Advisory Board.
Both Jeff and Matt bring a wealth of relevant experience to Flite and we are thrilled to have them on board.
Progress!
The Flite platform offers Premium Publisher Ad Product (PPAP) functionality. The web’s leading publishers, including LinkedIn, Federated Media and Bing rely on Flite to power their ad products. What are the benefits?
1. Secret sauce — The web’s top publishers are moving from selling audiences to selling differentiated brand experiences. With Flite’s Premium Publisher Ad Products, publishers sell ad products that directly leverage a publisher’s APIs, content management systems and sources of unique value. Flite’s platform transforms publisher APIs into functionality which is consumable directly in the ad unit.
Adding sweepstakes into your banner ad is an interactive way to get your customers to engage with your ad.