The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being there is a louder statement than being there, and it is so true. The festival attracts advertising agencies, brands, media companies and platforms alike. Once you look past the yachts, parties, and epic scenery, the center of the event is around creative, but now data and media have joined that party.
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there. Digital video is white-hot and everyone — publishers, brands, agencies, and yes, consumers — want it. But how do we properly measure it? Ah, the $100,000 question.
The conventional digital marketing workflow is etched in stone. The fallacy lies in believing that on our first attempt, we can design perfect creatives with the most optimal copy, and that we’ll be able to apply meaningful insights to future campaigns.
The best digital marketers know we do not have the luxury of waiting a few weeks or months to gather data and improve campaign performance. We know that consumer demand is a constantly evolving beast; what’s hot today might be passé tomorrow.
There’s no denying video’s rampant growth in digital advertising today. Consumer attention is shifting quickly from traditional broadcast television to internet connected devices and marketers are adapting quickly. As video evolves so too does the language surrounding it. Since some basic understanding of digital video's terminology is needed to reap its benefits, we've created this list to help you get started.
Last week, Flite sponsored the BrandU conference in New York. This is a relatively-new conference, run by Bonin Bough, with the purpose being to provide mid and high-level brand managers and agency reps the tools to further their career while educating them on the latest technologies. And companies like Flite offer new solutions to challenges that these budding marketers are facing on a daily basis.
With these types of conferences there are always many lessons to be learned. One of the major highlights was a fireside chat between Bonin and Shingy. For those of you not familiar with Shingy, he is a well-known digital media trend spotter, and definitely worth watching some of his videos. Below are the three key takeaways from the two-day event.
School is almost back in session and marketers and publishers are responsible for personalizing the shopping experience, both online and in-store, for a variety of audiences. And like every other seasonal event, digital advertising is the featured platform for personalized campaign messages to be served to students and parents alike.
For anyone that has been in advertising for more than five minutes knows that digital video is the end all and video on mobile must be a part of every digital strategy.
While all of that is true, and the results support those notions, monetizing video can be a tougher nut to crack, especially when you look at some of the revenue shares.
WeatherAlpha’s mission is to provide a one-stop-shop for a wide range of weather-related data. We provide expert consultation for how weather data can be applied to marketing campaigns and makes it simple and actionable across the digital landscape. understand the impact of weather on their businesses and gain a competitive advantage. Anyone who has ever had a flight delayed or tracked prices in the produce aisle can attest to the impact of weather on both large companies and individual consumers.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
