V3 published a fascinating post today titled, "Mobile Devices: Powering What Happens in an Internet Minute."
In one minute, the author notes, the following occurs:
In a blog post last week about purchasing movie tickets directly in banner ads, we created a brief video demonstrating how easy it is to add the MovieConnect component into your Flite banner ad.
We got to catch up with the CEO of MovieConnect, Dave Bailey, and asked him to share his thoughts about:
eMarketer published a fascinating piece titled, Can Marketers Optimize Brand Campaigns in Real-time?
The article notes that only six percent of agencies are able to recognize consumers' interests in real-time.
In a world of Twitter, Facebook, and the real-time web, brand marketing operates at a Paleolithic cadence. We've found that the average age of in-market media is three to six months. When yesterday's paper is old news, the odds of months-old creative messages resonating are extremely low. Moreover, if creative is simply not working, or certain placements are driving little to no value, its imperative that brands operate a command center that allows for immediate action and response. When we say immediate, we mean real-time.
Flite and MovieConnect have teamed up to make it easier than ever for movie production studios to advertise upcoming films in an engaging way.
MovieConnect lets movie goers:
Paul Graham, founder of the Y Combinator seed capital firm, wrote an insightful article called "Frighteningly Ambitious Startup Ideas."
In it, he describes startup ideas that seem crazy to most sane people. In the end, he states that rather than trying to tackle these ideas head on by predicting the future, a better way would be to head in a general direction and make adjustments as you go along. In other words, his perspective is that it's better to be agile with your decisions, which Flite believes too.
Guest blog post by Rob Lennon, Office Manager.
Here on the Flite Marketing team, we wanted to share a bit of fun problem-solving.
One of the challenges we ran into early on with our blog was that the audio recorded in our quietest conference room sounded hollow and had a distracting echo.
Since we're still iterating on our video-production process, we hadn't yet invested in more recording products like noise filters. We needed to re-record audio for some videos that went live with our website update 2/29. The result was an improvised sound reflection filter, or as one of our software engineers described it, "thinking inside the box".
Guest blog post by Brittany Brown Ceres, Director of Human Resources.
Introducing FALCon - Flite’s Advanced Learning Connection
In celebration of this awesome team, with which I’ve had the pleasure of working with for nearly five years, and Flite’s 1-year anniversary yesterday on March 7, I’m pleased to launch FALCon, Flite’s Advanced Learning Connection.
Flite and ePrize have partnered to offer sweepstakes and instant win games directly in ad units. With the ePrize component in your Flite ad, you can increase response, build a database, and boost engagement.
Here are some stats from brands that use ePrize:
