Without a doubt, one of the topics set to dominate the digital advertising conversation for much of 2016 will be ad blocking. It’s been well documented that at last count there are 198 million active users of ad blocking software worldwide, and that number only continues to rise.
So, should the entire digital ad ecosystem go into full panic mode? Well, not necessarily.
Most digital marketers are often categorizing their advertising as either branding OR performance, with siloed strategies and objectives. As programmatic advertising has driven home the ‘right ad, to the right person, at the right time’ phrase over the last several years, creative adoption has been slow.
The annual SXSW Interactive Festival evolves into something slightly different every year. And why shouldn’t it? From music to sports, food to fashion, and the very first POTUS appearance, they pride themselves on creativity, innovation, and inspiration. We were there for the latest in ad tech and one of the 2016 themes was something near and dear to Flite - the impact of intelligent creative on personalizing the consumer experience.
We in the digital advertising industry often discuss that space is forward-thinking and vastly ahead of "traditional" advertising. However much of your "run of the mill" digital advertising is lacking a connection with consumers.
Election season is heating up and candidates are being tasked with personalizing their campaign to both their core audience as well as those teetering on which direction to cast their vote. And just like every other “vertical” nowadays, digital advertising is the platform for these personalized campaign messages to be served to voters.
In February, Beet.TV and Videology hosted 35 technology innovators, media agency executives, and publishers for three days of in-depth sessions around the burning topic of digital video.
