Highlights from the 2012 Flite Customer Summit

The Flite Summit event was a huge success and we are thrilled that so many of you were able to make it.  Hosted earlier this month in the Westin St. Francis hotel in downtown San Francisco, the event marked our first large-scale conference and drew over 60+ publishers, brands, and industry experts who gathered to discuss the power of agile marketing.  

The all-star lineup of speakers included senior executives from Forbes, Universal McCann, Starcom MediaVest, ePrize, and Channel Intelligence.  The presenters spoke about their vision for the future of digital advertising, why integrating third-party applications into ads is good for both the customer and the advertiser, and how more top brands are pursuing an always-on approach to curating relevant content.

In addition, the event featured a hands-on workshop for developers and creatives on how to use the Flite platform.  Our partners from ChatID also demoed their how to incorporate live instant messaging into banner ads.

Check out some photos from the event.

 

Brand Ads that Feature the 2012 Olympic Games in Real-time

Each year, top brands do product promotions that relate to the Olympic games, either with special packaging that references the occasion or with advertising during the events.  

These ads are usually planned months in advance, but with the Flite platform, brands can update their display advertising in real-time to capture the excitement of the games.

With Flite, brands can bring in the best of the social web, including Twitter feeds, image and video galleries, and even curated news feeds, presenting relevant stories and events of the day.

Check out this video where we explore some of what's possible on the Flite Platform

Every Idea is Worth Testing

Last month, Ben Louie from blog.ads.pof.com wrote about a case study where he pitted a typical-looking display ad against a poorly-drawn ad created in Microsoft Paint.

VERSUS

He found the results hilarious, and we did too.

Flite at the Digital Media Summit

This week, Flite CEO Will Price will be speaking at the LUMA Partners Annual Digital Media Summit in NYC during Internet Week.

DMS brings together the best of industry and investment conferences for digital media CEOs.  The invitation-only participants of the conference include private company leadersand many venture/PE professionals.  With Google's VP of Product Management, Neal Mohan, kicking off the event as a keynote speaker, the full-day agenda is sure to provide valuable insights and learnings for attendees and beyond.  

Flite Summit event on Agile Marketing

Flite is excited to host our first annual Flite Summit event on the topic of agile marketing.  We'll have the top minds in advertising discuss how innovation and adaptability can reap big rewards for online campaigns.  

Speakers include executives from Forbes, Starcom MediaVest, ePrize, Universal McCann, in addition to a best-selling author.