Last time we mentioned to be on the lookout for future tutorials on how to create an ad in Flite in 3 minutes. For those of you that missed our last post, we will walk through how to build a particular type of ad in Flite. Well today we're going to create a Video Scroll Reveal ad!
A wise man once said that the safest way to store date and time values in MySQL is to store Unix timestamps in an unsigned INT column. I agree with Baron, but most of us have to deal with DATE, DATETIME, and/or TIMESTAMP values sometimes, and it’s often useful to know how to convert values from one time zone to another.
According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales increase reinforces the need for personalized, effective, and efficient advertising during major sporting events. The brands who are succeeding during the 2016 Summer Olympics have already adopted an branding + performance advertising approach.
In the current construct of adtech, the lines are continually blurring from creative to tech. Designers are becoming more tech savvy and doing things that creatives never considered touching 10 years ago, especially at Flite.
In “Designers Who Code”, we will speak with designers to hear their thoughts on current trends, what they’re working on, and random things that interest them. Our first installment is with our very own Mekuria Getinet.
In our previous post, we introduced programmatic creative as the use of data and automation to bring precision, speed, and scale to the creative process. Here, we introduce the Creative Management Platform (CMP) as the vehicle (or set of instruments) for which marketers and creatives can use in collaboration to create and deliver smarter digital ad campaigns.
We love data here at Flite. Last year the Cosmos team launched the Report Dashboard, which is an awesome tool that allows users to get a quick overview of their organization’s performance. Author and dashboard expert Stephen Few defines a dashboard as “a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance”. Flite Report Dashboard is packed with lots of insightful metrics and visualizations that can help our customers do things like determine if ads have been underperforming, track campaigns that are under-pacing, or show which videos are most engaging. The dashboard can also be customized to focus on the key metrics that are the most important to our customers.
Every so often, my mother gets retargeted a bunch of ads and then when I speak to her she complains that she’s being ‘followed.’ From a technology standpoint, yes she is. Yet every time this happens, I’m forced to explain to her that the L.L. Bean banner ad for house slippers is based upon her likes, dislikes, and online behaviors.
