The Importance of Prototypes

Guest blogger: Grant Lee, Lead Engineer

The famous architect Frank Gehry was known to use construction paper and tape to quickly build dozens of prototypes for his buildings. In a similar vein, Flite’s Engineering team builds prototypes to develop software for a powerful cloud-based ad platform.

The two major benefits of prototyping in the context of software development are:

  1. It can help stakeholders confirm the direction that the product is taking.
     
  2. Engineers can identify potential technical pitfalls and limitations early on in the development cycle.

The real benefit is that a prototype is a small investment you can afford to lose.  It doesn’t matter if the prototype fails or is imperfect. Why? Because the prototype’s failure closes the door to undesirable options early on, which is better than investing in a specific path and having the product fail at the final stage. These small “failures” actually lead to the success of a product and help to guide it’s direction. 

Prototypes are inexpensive and provide value. Teams can learn a lot without huge financial repercussions or strain on engineering resources. One of the most impressive things that we do at Flite is prototype using our own tools and products. We create prototypes or mocks of anything from marketing landing pages to mini-CMS systems using our platform. 

Of course, we also use prototyping in the sense of traditional software engineering, but these examples are a testament to how our products help people and organizations succeed through the power of agile methodologies.

3 Reasons Why Display Advertising Needs an App Store

Flite guest blogger: Kence Anderson, Director of Ad Products

No iPhone, no App Store.

Brands, agencies, and publishers alike are being held hostage by technology companies that control the interactive ad building process. What’s the problem?  The problem is the void of industrial strength technology platforms that allow creative teams to program their own ads with assets and interactive functionality, as easily as they would for their Facebook page.

That is, until Flite came along.  The Flite platform handles the delivery, real-time update, configuration, and deep engagement metrics for interactive display ads. Now with the addition of FliteHub, the platform that we’ve built has become extensible.

Apps make ads better.

Once you have a platform, you have a sandbox where you can build amazing ads; now you need building blocks.  Why build a movie ad that drives to a ticket site, when you can bring showtimes and ticket purchasing directly in an ad? Why build an ad that drives 0.09% of users to a travel search app, when you can drop a travel search app into your ad?  Why build an ad that tells you about a sweepstakes when you can build an ad that is a sweepstakes.

Flite provides a standard set of building blocks with the platform such as video gallery, poll, form, and Twitter feed.  But that’s just the beginning.  Flite partners provide an army of apps, or ad components as we call them, based on their product offerings.  Now you don’t have to wait for Flite to build sweepstakes, flight search, or movie listings apps for you ads.  You can get them from our partners.

Discover the best app to enhance your ad.

FliteHub is a trading post for display ad components.  Partners place ad components in the marketplace, and in return get a piece of the action.   Brands and agencies shop the smorgasbord of ad components for the perfect addition to their ad, for that functional nugget that yields exactly the KPI to drive their campaign forward.  Everybody wins.