What is Paid Media Publishing?

Many of the world’s biggest brands have instituted a daily practice of actively publishing fresh content into their owned and earned media, like their branded websites and Facebook, respectively. Brand marketing through this form of content publishing provides brands a way to connect with their audiences through contextually relevant and real-time content.

However, due to limitations in traditional advertising technologies, brands have not been able to apply a similar publishing practice to their paid media (e.g. display ads). With new innovations from companies like Flite, brands can now publish their content marketing through paid media channels for the first time, at scale.

The Death of Disruption -- Guest Post by Cameron Connors, Condé Nast

Revolution, by Claude Flight

Flite's Guest Blogger series features the industry's top thought-leaders to share insights on display advertising, agile marketing, and innovation.

Cameron Connors is the Executive Director of The Studio at Condé Nast.

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Can everyone please stop using the term disruption?

Its connotation evokes uncertainty, disorganization, and fear. What we are actually experiencing is a revolution.

“Disruption” fails because it doesn’t accurately reflect the progress that is being made today and for the foreseeable future. Yes, in a relatively short period of time there has been a noticeable change in power and organizational structures across numerous industries, including media. Isn’t that the very essence of a revolution?

How to Get People to Show Up and Stick Around -- Guest post by Shafqat Islam, NewsCred

Flite's Guest Blogger series features the industry's top thought-leaders to share insights on display advertising, agile marketing, and innovation.

Shafqat Islam is the co-founder and CEO at NewsCred, a media company that connects publishers and brands with quality journalism.

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It’s really easy to invite people to a party. Getting people to show up and stick around long enough to stumble out for late night pizza, however, is another thing entirely.

In the branding world, the same holds true. The challenge isn’t just getting users to show up and follow your company; it's getting them to participate. And with millions of marketing dollars on the line, bridging that gap is more important than ever.

But how, exactly, is this done?

Don’t Outsource Your Future: Why Publishers Need to Invest in Ad Product Teams

Flite believes ad products are a core competency of today’s leading publishers. Moreover, Flite believes that it is time to move away from full service rich media vendors and to invest in the people, processes, and technologies that turn native ad format programs into a core competency.

Why?

Simply put, audience is now a commodity. Running standard agency creative against a ComScore reach number is a fungible offering and race to commodity pricing. Audience based buying fails to capture the premium nature of the web’s top publishers.

What are the best publishers doing to combat commoditization?

Flite Academy – Inaugural Year Round Up

Guest staff post by Brittany Ceres, Director of HR & Strategic Culture.

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Flite Academy wasn’t a part of the original 2012 plan, but when intern candidates started knocking loudly at the end of Q1, it only made sense to infuse our team with eager and talented young people.

As an educator prior to joining Flite, I’ve experienced first-hand how teaching and mentoring can facilitate deeper subject knowledge and understanding. I leaped at the chance to design a plan because this is a great company and we want to participate in the future of our industry by helping to foster young leaders! And ultimately, we pulled off an exciting inaugural summer program to the benefit and enthusiasm of the participants!

Sharda (HR Admin/Recruiter), Katrina, Sahana, Alex, Arjun, Karen & Rob (Office Manager)

Are Innovation Days worth it? -- Guest post by Jeff Bernstein, Universal McCann

Flite's Guest Blogger series features the industry's top thought-leaders to share insights on display advertising, agile marketing, and innovation.

Jeff Bernstein is the EVP, Global Managing Partner at Universal McCann San Francisco.

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Jeff Bernstein, EVP Global Managing Partner Company Universal McCannCreative Agencies, Media Agencies, VCs and Incubators have made valiant attempts to address the insatiable desire brands have for innovative ideas…almost without fail manifesting itself in Client meccas to Silicon Valley to attend “Innovation Days.” 

Who hasn’t had a “geo-fencing” or “social gaming” day in the past couple years?

Has it amounted to anything?

To be fair, these days can be successful at surfacing emerging companies in particular spaces.  It certainly offers a “networking” opportunity.

But as far as real business value, defined by a) translating to deals and b) creating long term value for either the new media company or the client, these events are wildly ineffective. 

Flite at DEMO Fall 2012

 

CEO Will Price spoke at the DEMO Fall 2012 Conference on Tuesday, October 2nd, as part of the 3-day event held at the Hyatt Regency in Santa Clara, California. 

DEMO, produced by IDG Enterprise and VentureBeat, is the premier event for emerging technologies and new product innovations. The DEMO conferences have served as launchpad events for companies such as E*Trade, Salesforce, Tivo and thousands of others, helping them to secure venture funding, establish critical business relationships, and influence early adopters.

Each company gets six minutes on the DEMO stage to conduct a live demonstration of their product and explain how it will change the world.  Demonstrations for DEMO Fall are in eight categories: Big Data, Commerce, Communication, Education, Healthcare, Infrastructure, Media & Entertainment and Social.

Flite launches Touch Ad Studio

We have very big news: Touch Ad Studio has arrived.

Today we are happy to announce the release of Touch Ad Studio, a revolutionary creative tool for building display ads for mobile devices. This makes Flite the first SaaS platform provider to offer solutions for both web and mobile display advertising. Your mobile and desktop campaigns can now live under one roof -- The Flite Platform.

Touch Ad Studio addresses a fundamental shift facing content publishers: Mobile traffic is exploding, and publishers are working to see that their mobile ad inventory commands the same CPM as they can for desktop ads. 

You can read the full press release here.

Product Details:

  • Same great interface as our award-winning Ad Studio 3 for desktop
  • Real-time metrics and updates
  • Integrated third-party apps and easy-to-use components like Form, Video, Facebook, Twitter, and YouTube
  • Designed for the next generation of mobile and tablet advertising: MRAID-compliant and powered by HTML5 and CSS3
  • Compatable with iOS devices: iPhone, iPad, and iPod touch
  • Available as Software-as-a-Service

Contact us to schedule a demo!