It’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.
We revealed last week our new responsive ads feature, and we’ve received a great reaction from you since.
This week, we’re hoping for the same. Today’s second post in our three-part series on Flite’s take on native is on Style Inheritance.
A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.
Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.
When we began building Flite Design Studio, our goal was to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.
