I’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerce, advertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”
I remember when I got my first cellphone, about ten years ago. It was capable of not much more than phone calls and text messages—and of course, Snake.
Fast forward to today—how things have changed. Today, we are in the golden age of mobile. Mobile technology is everywhere, and its functionality is ever-increasing. (With the exception of Snake, which seems to have disappeared off the map.)
As the old adage goes, two minds are better than one. Now I generally agree with this saying, but when two minds become four become eight and input is overflowing left and right, things can get out of hand.
Feature creep, a result of too many features being added to a product, is an unfortunate byproduct of excess input. It's also probably one of the most fundamental challenges for a product designer or product manager to contend with.
You’re on your cell phone, navigating through your favorite app, when a banner ad pops up. You try to click the *Close* icon in the corner, but you can’t quite make out where your fingertip lands on the screen. Instead, you seem to have launched your mobile browser as it loads the website for an online shoe store.
