CAMPAIGN: JAN 2016 - FEB 2016
+210%
HIGHER ENGAGEMENT RATE*+245%
HIGHER CLICK-THROUGH RATE*CHALLENGE
Client sought inventive ways to drive awareness around new brand campaign
OBJECTIVE
Drive awareness and engagement by amplifying owned social content across paid media
FLITE SOLUTION
Built interactive ads out of client’s original social media and video content for the campaign
Created robust, flexible ad template that allowed client to quickly & easily update creative content
RESULTS
Drove 210%* higher ad engagement
Increased CTR by 245%*
Built a turnkey campaign model for future campaigns with client
* vs. Industry average (Google DoubleClick)