Examine how 9 prominent web publishers are integrating native ads into the flow of their site content.

Inside this eBook:

• How native advertising can be defined in this rapidly-evolving space
• Stats on native ad adoption by leading publishers and how native ads perform against standard banners
• 9 examples of native ad executions on sites like Forbes.com, Business Insider, and Tumblr
• Analysis of how these implementations work with these sites and their audiences
• 4 trends we see across popular native ad approaches