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press releases
San Francisco, CA (September 7, 2016) – Ever wonder when it will be possible for a hotel chain to offer a 360 video tour of a travel destination or an automotive manufacturer to offer a 360-degree tour of their car’s interior, yet all within an ad that is personalized to the consumer? It just became possible.
SAN FRANCISCO, CA (August 22, 2016) — Vertical video has quickly become one of the most talked-about media formats among brand marketers. However, transitioning campaign dollars to vertical video comes with a number of challenges: whether both horizontal and vertical versions of video ads need to be created, how to repurpose horizontal video to vertical, and the need to secure both ad design and video production teams, to make it all happen. No longer.
Flite, an industry-leading Creative Management Platform (CMP), today unveiled Velocity, the industry’s first user-friendly, scalable ad building tool for vertical video. Flite built Velocity to remove the complexities and excessive costs of creating vertical video ads, and allows brand marketers to build the ads themselves. Using existing brand assets and data from virtually any source, marketers can also add interactive elements and 1:1 personalization components from the Flite CMP platform.
SAN FRANCISCO, CA — (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.
SAN FRANCISCO, CA—(Marketwired - Jan 14, 2014) — Flite, the multi-screen advertising company, and Tapestry today announced that Starcom MediaVest Group client Kellogg Company has won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the seventh Annual Hispanic Advertising and Media Conference.
LAS VEGAS, January 5, 2014 — Starcom MediaVest Group (SMG), a division of Publicis Groupe, announced today the launch of CONTENT@SCALE, a next-generation technology platform that will enable marketers to automate and distribute quality content from some of the world's best publishers in real-time. This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now.
SAN FRANCISCO, CA, November 5, 2013 — Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today’s mobile and display advertising landscape.
Certification of Services Leader, Theorem Inc., Expands Capacityfor Ad Creative Development With Flite
SAN FRANCISCO, CA--(Oct 3, 2013) - Flite, the paid media publishing company, today announced that Theorem Inc., the global leader in online creative production, is the first partner to be certified to build content-rich interactive ads on the Flite Platform. In response to burgeoning demand for the company's content-rich, interactive multi-screen ads among its brand, agency, and publisher clients, Flite has developed a certification program to enable firms like Theorem to assist with mobile, tablet and display ad creation.
Using Flite, clients can publish and distribute marketing
content into digital advertising at scale. The Flite Platform enables real-time
updates to live campaigns, allowing customers to update content in their
mobile, tablet and display ads as quickly and easily as they would for their
websites or social media.
ThingLink and Discovery Communications, the world's #1 nonfiction media, today announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio. To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio.
San Francisco, CA - September 24, 2013 — Flite, the paid media publishing company, today announced a partnership with TRUSTe, the leading global data privacy management (DPM) company, to offer the TRUSTed Ads technology to Flite customers for inclusion in digital ads that they develop on the Flite Platform.
SAN FRANCISCO, CA — (June 12, 2013) - Flite, the paid media publishing company, and VivaKi, the global leader in digital advertising solutions, today announced a global partnership to roll out the Flite Platform to the Publicis Groupe network of agencies.
SAN FRANCISCO, CA—(Marketwire - May 28, 2013) - Flite, the ad innovation company, today announced the release of the first-ever eBook on the topic of paid media publishing, titled:The Essential Guide to Paid Media Publishing: Scaling Content Marketing into Display Advertising.
The eBook offers best practices and in-depth examples of the world’s top brands leveraging paid media publishing, the practice of extending brand marketing into paid media units.
The 15-page document includes:
Annual Customer Summit Brings Ad Industry Experts and Leading Publishers Together to Discuss Display Advertising Innovation
SAN FRANCISCO, CA— April 12, 2013 – Flite, the ad innovation company, today announced that it will host its annual Flite Customer Summit on May 9th, 2013. Flite customers, digital marketers, and advertising professionals will gather at the San Francisco event for a day filled with industry thought leaders, hands-on workshops, and networking.
Participants from across the country will share valuable insights and strategies on paid media publishing and display advertising trends. Last year’s conference brought together an impressive audience of Flite customers including Forbes, L’Oreal, Universal McCann, and more. This year the conference attendance is expected to double and draw from Flite’s growing list of customers which includes Starcom MediaVest, Condé Nast, Scripps, Discovery, Orbitz, and more.
SAN FRANCISCO, CA—(Marketwire - Dec 6, 2012) - Flite, the ad innovation company, today announced the release of all six Interactive Advertising Bureau (IAB) Rising Stars formats as templates in the Flite Platform.
The Rising Star creative formats — Billboard, Filmstrip, Portrait, Pushdown, Slider, and Sidekick — were developed and tested by the IAB in partnership with leading publishers and agencies in the digital world. After working extensively with many of these publishers, Flite has streamlined the ad creation process for Rising Star units. Now, advertisers can click on a template, follow the simple instructions to load creative assets, and begin customizing the ad.
Flite’s templates conform to IAB specifications, while being flexible enough to provide ample creative license to go beyond existing formats. These templates make it easy to create Rising Stars units, and since the features have been productized in the Flite Ad Studio, users can create custom ads with the same functionality from scratch as well.
The CI Where-to-Buy service is offered through a “Buy Now” app in Flite Hub, the premier web app integration program for ads. Flite Hub includes a wide array of third-party apps for ads, such as YouTube videos, filtered/curated news feeds, social media feeds, and up-to-date geo-sensitive movie showtimes.
SMG Charter Agency to Leverage Flite Technology.
SAN FRANCISCO, CA—(Marketwire - Nov 13, 2012) - Flite, the ad innovation company, today announced a strategic partnership with Starcom MediaVest Group (SMG), one of the world’s largest brand communications agencies, to deliver paid media with real-time content and contextually relevant messaging to SMG’s roster of clients.
With this strategic partnership between Flite and SMG, brands who seek to act as content publishers can distribute their content, optimizing it in real-time, through their paid media channels at scale. SMG is the first agency to forge such a milestone agreement with Flite to provide this capability to its clients. It also marks the first time that real-time content and context in paid media has been possible at this level of scalability.
Flite becomes the first platform provider to offer both web and mobile premium ad products.
San Francisco, CA - October 2, 2012 - Flite, the ad innovation company, today announces the launch of Touch Ad Studio, a revolutionary new creative platform for building ads optimized for iOS devices.
The launch cements Flite’s status as the #1 provider of premium ad product solutions in the marketplace. With the release of Touch Ad Studio, Flite becomes the first platform provider to address both web and mobile premium ad product requirements, enabling the world’s top publishers to work with a single platform provider to realize value and drive differentiation across mediums.
Touch Ad Studio ads runs on both mobile web and in apps. It features the same great intuitive user interface as Flite’s award-winning Desktop Ad Studio, including a robust metrics suite, real-time updates, and third-party app integration.
Condé Nast Will Use Flite’s Ad Tech Platform to Create and Manage Ads
San Francisco, CA - August 20, 2012 - Flite, the company delivering digital ad innovation to top publishers and brands, announced today that Condé Nast has become a strategic investor. Condé Nast will use the Flite Platform to create and manage web ads for its portfolio of clients.
“Condé Nast’s investment in Flite is a validation of our technology, platform, and vision,” said Will Price, CEO of Flite. “As traffic grows, it’s critical for publishers like Condé Nast to offer compelling advertising. Using the Flite Platform, Condé Nast can build and deliver scaleable ad products that command premium CPM rates.”
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
For more information about Condé Nast, please visit Condénast.com.
Content Partnership Amplifies the ‘Brands as Publishers Movement’ - Enables Brands To Instantly Deliver Quality News Within Display Ads
San Francisco, CA – July 2, 2012 – Flite, the advertising effectiveness company, today announced a partnership with NewsCred, a platform that connects publishers and brands with the world’s best news sources.
The partnership between Flite and Newscred allows brands to feature, license, and curate articles from top news sources, such as Associated Press, The Economist, Forbes, and Reuters. Most of the over 850 news sources will be available through the Flite Ad Studio to incorporate into brands’ digital ads. Viewers of these ads can browse a list of curated news stories and read full-length articles within the ad unit.
SAN FRANCISCO, CA – May 14, 2012 – Flite, the advertising effectiveness company, announced today it has been selected as a Finalist for Red Herring’s Top 100 Americas award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
Former SVP Managing Director of Analytics & Development at Starcom MediaVest Group Joins Flite
SAN FRANCISCO, CA—(Marketwire - Mar 19, 2012) - Flite, the advertising effectiveness company, today announced the new hire of John Lowell as Vice President of Brand Strategy, effective immediately.
Lowell comes to Flite from Starcom MediaVest Group, a subsidiary of ViVaki, where he served as Senior Vice President Managing Director of Analytics and Development. He brings more than 10 years of experience in strategic partnerships and operations, marketing, product development, CRM, and analytics. Prior to Starcom, he served as Director of database/CRM strategy at Leo Burnett in Chicago.
