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press

'NYT' Finds Success With Immersion Units

'NYT' Finds Success With Immersion Units

Publishers and advertisers alike are looking for ways to offer readers engaging and less-interruptive experiences with native/branded content. Some are experimenting with different ad formats and sizes like the Immersion Unit developed by Flite, a creative management platform.

The New York Times started using Immersion Units late last year and the format has quickly evolved as a go-to format that the Timeshas incorporated into premium ad offerings.

As described by Flite, the units are designed to deliver content-rich native experiences with non-standard ad sizes. These in-stream ad units are helping publishers increase engagement rates.

Finding the Silver Lining in 'Zero-Based Budgeting'

Finding the Silver Lining in 'Zero-Based Budgeting'

So your company has decided to go the way of Unilever and "zero-base" its marketing budgets. You Google the term, and what you see gives you chills. For example, The Wall Street Journal calls zero-based budgeting "an arcane-sounding financial tool that slashes costs by focusing on details as minute as how to make photocopies."

Taking Flight: The Era of Creative Management and Personalized Mass Marketing with Flite

Taking Flight: The Era of Creative Management and Personalized Mass Marketing with Flite

Flite was originally founded in 2006, and rebranded from Widgetbox in 2011. Can you tell us a little more about the evolution of the company over the years and how you made the foray into creative management for marketers?

We started the company focused on connecting content producers with consumers across the web. Larger publishers started to use our platform to produce ads with a better user experience and that led us to our current business.