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mobile
This mobile ad starts out as a floating banner pinned to the bottom of your device. Upon expansion, it reveals a large unit that slides in from the right, completely displacing the page content. Page content slides back into view when the unit is collapsed.
Break out of the limitations of traditional ad sizes and use the entire page as your creative canvas. This format allows you to fully immerse the user in your interactive ad experience.
This mobile unit consists of several frames that can be navigated as a vertical filmstrip using the next/previous buttons at the top and bottom. The IAB mobile standard specifies five frames, but you can easily add/remove frames as well.
Tell your brand story as users navigate the frames of your filmstrip. The frames can correspond to the five steps of the typical purchase funnel, or present your own brand-specific information flow.
Watch the following video for more on the Mobile Filmstrip Rising Star IAB ad unit.
Blog post: http://adnews.ms/zDyV7F Microsoft's Mobile Filmstrip wins IAB Mobile Rising Stars Competition at IAB Annual Leadership Meeting in Miami. The power of 5 ads, optimized in 1. Your mobile advertising experience of the future. For more from Microsoft Advertising visit: http://adnews.ms/ysohJa
