Top
Search Blog
Connect with Flite
Resources
Recent & Popular
Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.
Navigation
Wednesday
Apr172013

The Future of Store Experiences: How The World's Largest Retailer is Reinventing Print Ads And Embracing Digital Content

DateWednesday, April 17, 2013 at 10:07AM

Source: Randy Faris

How many times have you seen an interesting ingredient in a supermarket, but passed because you weren't sure what to cook with it?

Walmart aims to solve that problem by providing information to customers when they need it and want it. The retailer will soon have scannable barcodes for customers to instantly find recipes, how-to videos, and ingredient lists.

This is all part of Walmart's new strategy to bulk up its "Print Plus" weekly circular with digital content for its readership of 80 million people. Brands will supply content that appears when customers scan their smart phones over print ads.

Walmart wants to play the role of curator by producing no more than 15% of the content, while brands will provide the rest in exchange for brand exposure and additional touch-points to interact with shoppers.

Click to read more ...

AuthorWinnie Kao | Comment1 Comment |
Tuesday
Apr162013

8 Ideas for Content-Rich Ads

DateTuesday, April 16, 2013 at 11:28AM

Image Credit: TheCulinaryGeek

For most brands, consumer-friendly content marketing is already part of your day-to-day.

You have seen the benefits of content marketing on your site for lead gen or moving consumers down the funnel. You spend time and budget authoring content and building an engaging social media presence.

Yet your paid advertising continues to be planned and executed in a traditional manner.

Do you secretly want to adopt a paid content strategy to transform your ads into a vehicle for immersive brand storytelling?

Below are some examples of small bites of content that can thrive in ads and generate engagement and interest:

 

1. Social posts and feeds 

Having a great-looking social media presence? Adding your Facebook or Twitter feeds to your ads is a great way to give new distribution to the content your social team puts so much effort into.

You may already advertise on social media. Why not advertise with social media?

 

2. Help and how-to-choose articles 

The same content that adds value to help shape consumer opinion on your site or blog can be helpful in an ad as well, as long as word count is short enough to fit in the format. Expandable ads or scrollable formating can be helpful for longer-form content.

Click to read more ...

AuthorRob Lennon | CommentPost a Comment |
tagged
Monday
Apr152013

Embedding Forms in Display (Banner) and Mobile Ads

DateMonday, April 15, 2013 at 6:11AM

See the functional form-embedded ad below.Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.

While form widgets for use on blogs and other site pages have been common for years, embedded forms in ads are a relatively new feature of paid media publishing, and require a bit more sophisticated coding on the backend. I'll be using Flite Ad Studio 3 to showcase display ads with embedded forms, and Ad Studio's mobile counterpart, Touch Ad Studio, to demonstrate forms in ads developed for phone and tablet browser and app environments.

Click to read more ...

AuthorJason Menayan | Comment1 Comment |
Friday
Apr122013

Are You Advertising Like It's 1999?

DateFriday, April 12, 2013 at 6:02AM

I recently took a scroll down memory lane at the Banner Ad Museum. I thought surely we've come a long way in advertising. Certainly it must be far better than I remember.

Yet 14 years ago, ads weren't much different than many I see today. 

Bank of America, then:

The text on this Bank of America ad cycles through a few different frames that explain their offer. 

Bank of America, now:

Nice design, sophisticated animation, and more compelling story-telling characterizes many of their current flash banners. 

Click to read more ...

AuthorRob Lennon | CommentPost a Comment |
Thursday
Apr112013

Embedding Polls in Display (Banner) Ads

DateThursday, April 11, 2013 at 6:05AM

Ad with embedded pollOne of the most universally understood and accessible dynamic elements an advertiser might want to include in a dynamic display (banner) ad is a poll. Since visitors are typically used to seeing poll widgets on Websites and blogs, polls can be a simple, safe invitation for a visitor to interact with a dynamic ad and begin engagement with a brand.

Since polls must be able to capture, store, and access data, and render results dynamically, implementation normally requires an AJAX-enabled interface relaying information back and forth with a database on the backend. Flite Ad Studio 3 enables ad creators to embed polls without any coding, so that's what we'll use here. Let's have a look at how this kind of ad would look in the wild.

Click to read more ...

AuthorJason Menayan | CommentPost a Comment | Reference2 References |
Page 1 ... 3 4 5 6 7 ... 39 Next 5 Entries ยป