When we began building Flite Design Studio, our goal was  to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of  Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how  we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.

I’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerce, advertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”

I remember when I got my first cellphone, about ten years ago. It was capable of not much more than phone calls and text messages- and of course, Snake.

You’re on your cell phone, navigating through your favorite app, when a banner ad pops up. You try to click the *Close* icon in the corner, but you can’t quite make out where your fingertip lands on the screen. Instead, you seem to have launched your mobile browser as it loads the website for an online shoe store.