The new and improved Flite Ad Studio:

• Build and update ads in real-time, at the click of a button. Ads instantly update on every online destination where they are live, and allow you to keep your content relevant to the themes and memes of the day or week.
• Deliver critical marketing applications directly in display ad units via the industry's first app store. Make your ad a true reflection of your brand.
• Build a content-rich ad in a matter of hours, not days, with no need for Flash.
• Work in a flexible design environment that encourages creativity and offers powerful extensibility.

Flite Hub is the world's first app store for display advertising. With Flite Hub, you can bring the extended functionality of popular web apps directly into your ads. Flite Hub gives you the ability to integrate online advertising directly with the same applications that power brand websites.

Here are a few ways you can integrate popular apps into your ads with Flite Hub:

• Technology and e-commerce companies can integrate instant chat to allow your customers to chat with a live support representative directly from the ad.
• Offer digital promotions like sweepstakes or instant win games directly in your ads to increase response rates and promote brand engagement.
• Movie studios can use the MovieConnect component to allow customers to look up movie showtimes and locations and to purchase tickets directly in the ad.

Today's advertisers invest significant effort and cost in order to access metrics that go beyond just impressions and clickthrough data.

With Flite Metrics, advertisers can access advanced metrics by default through powerful web-based dashboards, including deep analytics, real-time metrics, version reporting, and A/B instrumentation and analysis.

With Flite Metrics, advertisers can:

• Capture and measure true user engagement data like interaction rate, engagement rate, video play, content navigation and more.
• Access these metrics in real-time in an online dashboard and make instant updates and adjustments to increase ad performance.