The Creative Lab is a place dedicated to the exploration and development of next-gen ads on the Flite Platform.

Flite delivers ad innovation at scale to the world’s top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale.

The Flite Platform supports building, measuring, and updating display ads all from the cloud. Build ads with the Flite Ad Studio, the world’s best real-time cross-platform ad development environment. Integrateweb applications directly into ads with Flite Hub, the world’s first app store for ads. Measure ad performance in real-time with Flite Metrics, the industry’s most comprehensive real-time online advertising analytics tool. Flite enables marketers to be agile, and respond immediately to performance metrics and daily events by updating their paid media creatives with relevant content and functionality.

Flite has been selected to tour with IAB Innovation Days in 2012 and was named the Next BIG Digital Startup by sfBIG in 2011