Flite's co-founder and President of Product and Technology Giles Goodwin was honored to be interviewed here in Flite's San Francisco office a few weeks ago, as part of Dell's #Founders Chats series on CIO.com.

In a couple of minutes, and with a colorful backdrop of our busy office, Giles imparts wisdom gleaned from his experience as a successful startup founder in the digital ad space. Here are a few highlights from this #Founders chat.

The current state of digital advertising

Most of us don’t have a favorable view of ads online, and we think that can be changed. There’s all this great content, great sites, great apps - and we think with the right tools and the right platform that ads can be just as good.

Want to be “that person" who starts the buzz conversation of the night? Ask this question and watch as anyone remotely involved with technology perks up: “With all the technology around us, why are we still using pens and paper, especially for the important stuff?”

Paper processes— think physically signing documents or sending contracts— are no longer realistic in today’s world of real-time and immediate results. People are performing business transactions all the time and live online, both inside and out of work. A staggering 500 million tweets and nearly 45 billion emails are sent daily. The digital revolution is infusing into every area of our lives and is only picking up speed.

Many have called 2013 the year of mobility and this momentum has only increased into 2014. While we might experience a temporary slowing of new device releases into the mobile market, applications and technology integrated into the mobile ecosystem are taking center stage and flourishing. Integration, in a multitude of facets, has produced huge success in some of the world’s most influential industries.