Native Advertising Infographics

/
Native Advertising Infographics

With an emerging concept like native advertising, sometimes it's difficult enough to come up with a consensus on a definition, much less explain at a more granular level. But that hasn't deterred several firms from taking a stab at explaining what native ads are, how much they're expected to grow, and how they'll continue to evolve. And, best of all, they've digested their perspectives into easy-to-scan infographics.

Let's have a look at what these infographics will answer:

  • What is native advertising? What isn't native advertising?
  • How enthusiastic are publishers and VCs about native ads?
  • What are the challenges facing native advertising?
  • How effective are native ads compared to traditional banner ads?
  • What companies and publishers provide native advertising products?

Let's have a look:

Read More

June 2013 Roundup: Most Popular Flite Blog Posts

/
June 2013 Roundup: Most Popular Flite Blog Posts

It's always an interesting exercise in our offices to see which blog posts sparked a flurry of reads and shares. As we approach the end of the month, let's take a look back at the most popular posts published in June.

5. Injecting Rich Media with Content - Guest Post by Michael Goldberg, Martini Media

Michael Goldberg, Senior Director of Marketing at Martini Media, explains his firm's approach for identifying, selecting, delivering, and propagating compelling content for its high-end brand clients. He shares an example of an execution Martini Media developed for the luxury marque, Bentley, as well as its impressive results.

4. Why J.Crew Is Better At Content Marketing Than You Are

J.Crew, an icon of classic American apparel, understands content marketing, something made clear in Winnie's post. Deftly leveraging its catalog legacy in the development of its "style guide," J.Crew's evolution points to important implications for display advertising.

3. 5 Factors That Should Be Influencing Your Ad Product Strategy

Read More

B2B Native Advertising

/
B2B Native Advertising

While the industry still works towards a meaningful consensus of what native advertising entails, native campaigns continue to flight as interest among publishers and advertisers grows. While the trailblazers have been high-traffic consumer sites, like BuzzFeed, B2B sites represent a sizeable opportunity for advertisers as well.

Why?

  1. B2B marketing heavily involves content. Webinars, white papers, decks, demos, and reports are content types that barely exist in the B2C world, but that are part and parcel of B2B digital marketing.
  2. Specialized industry magazines and blogs continue to thrive, even online.
  3. B2B buyers use the same Web as everyone else, and targeting technology has gotten a lot better at identifying them. An ad that serves an B2B audience can be served up into BuzzFeed, for example, since plenty of B2B buyers consume popular online content as well (even at work *shhhhh*!).
  4. Many sites, like YouTube, SlideShare, Forbes, and Scribd, host content that B2B buyers consume in droves. And they're advertising-supported, as well.

If you've been following native advertising, this isn't exactly revelatory, and yet native ad campaigns in B2B are still in their nascency. BuzzFeed, ever the pioneer in this space, has kicked off its first B2B native ad campaign.

Read More

Webinar Registration Now Open! Paid Media Publishing: Proactive and Reactive Display Advertising

/

Content  marketing continues to grow as an essential element of digital  marketers' toolkit, as clickthroughs on digital ads continue their  downward spiral (over 70% of online users don't feel comfortable clicking on any ads). How do you deliver the power of content marketing  through the scale of the paid media channel?  What are the key success  metrics of content marketing through display ads?

Join us for our webinar, Paid Media Publishing: Proactive and Reactive Display Advertising, on Tuesday, June 25th at 2 p.m. Eastern (11 a.m. Pacific) as we explore this promising new trend and how it's reinvigorating display.

REGISTER NOW

Here is a sample of the insights this webinar will explore:

  • How marketing content can find new life in paid media placements
  • How you can go beyond clickthrough, and instead focus on delivering meaningful value to advertisers
  • How Paid Media Publishing allows your digital advertising to be as responsive and relevant as your social media
  • How instant ad updates and real-time metrics allow continuous optimization without the need for new ad tags
  • How to fully take advantage of high-impact Rising Star ad formats, at scale

We hope you can join us. Register today.

Giles Goodwin

Giles Goodwin

Speaker: Giles Goodwin

Giles Goodwin is the Co-founder and President of Product and Engineering at Flite. Giles has over 14 years experience in building innovative software products and managing computer technologies.

Case Study: Livingly Media's Design Process Now More Efficient

/
Case Study: Livingly Media's Design Process Now More Efficient

A design team's creative spark is at the heart of successful display ad executions. But what happens when designers' creativity outpaces the toolset they're using to build ads?

Our newest case study, which profiles Flite customer Livingly Media, explores the Livingly Media design team's experience using Flite to turn around high-impact display ads for their clients quickly. Jorge Reyna, Livingly Media's design director, describes how the intuitive interface and sensible action scripting allow designers to support multiple campaigns at the same time, something that wasn't possible using traditional Flash ad development environments.

Read More

Countdown Clocks in Display Ads

/
Countdown Clocks in Display Ads
Given their ability to scale across digital media, display ads are excellent vehicles for propagating important announcements to online audiences. Ads can alert consumers to upcoming sales, events, and important deadlines. And one of the most effective ways to get a user's attention and convey the urgency of an upcoming date and time is through the use of a countdown clock.

Naturally, as dynamic elements, countdown clocks can't be configured to run in static files. However, using a platform like Flite, in which ads can be configured to run new functionality or content on the fly, it's a simple matter of inserting the countdown clock component into an ad unit.

Using the Flite Ad Studio, there are a few simple steps involved:

Read More

Delivering Content Marketing via Ads

/

Today's display ads can be some of the most effective vehicles for content marketing. (See live ad below for interactive functionality.)Content marketing, in which advertisers create the sorts of digital content (articles, videos, infographics, etc.) that resonate with their target consumers, has been growing by leaps and bounds. Although its impact is more difficult to measure, the genuine utility and entertainment that content can provide strengthen the perception a consumer has of a brand.

The difficulty for many advertisers in extracting the full potential value of content marketing, however, is one of reach. Enticing consumers to opt in to owned media subscriptions (liking a Facebook page, subscribing to newsletters or RSS, following on Twitter) can only get you so far. Earned media has considerably fewer options to share content. Where does an interested advertiser find new, receptive consumers that could enjoy their brand content?

Digital advertising.

Read More

New Help Center Launches

/

Flite's product documentation now has a new home. We've updated help docs for Ad Studio 3 (for building, flighting, and measuring display ads) and Touch Ad Studio (for building, flighting, and measuring mobile ads), including thorough descriptions and information about settings options and metrics for all standard components.

We've also released a PDF manual for Report Studio that covers the interface, how to create basic reports, and how to use labels and label sets.

Finally, we've developed some preliminary documentation that covers the essentials of Component Studio. We'll be adding additional treatment on layer structures soon.

We will also be updating Console Help, as well as the product help docs as new components and functionality are added.

As always, please let your Media Services Manager or Customer Success Manager know if there's anything in particular you'd like for us to flesh out in the Help Center. We are always looking for opportunities to improve our customers' use of the Flite Platform.