It’s a stance we’ve taken for years—don’t get too caught up in the clickthrough rate. Sure, CTR has traditionally been the go-to metric for display ads; we see it all the time when we’re asked to provide Flite’s average clickthrough in meetings. I was recently involved in reviewing Flite’s latest benchmarks, and we debated whether we should even include CTR for this and future versions. We ultimately decided we would, but agreed that when we circulate these numbers, we make clear to our customers that clickthrough is not the metric to get stuck on.