Ad network Martini Media wanted to deliver a powerfully engaging ad experience for Bentley Motors, a luxury automobile brand. Their first execution, using an ad product they developed called the Portrait, featured a high-quality video as well as links to premium articles from Forbes.com.

The combination proved to be a win among Forbes.com's affluent audience, delivering high engagement rates and encouraging Bentley Motors to green light a second execution. The second campaign, using another ad product developed by Martini Media, performed even better.

Solution At a Glance

CHALLENGE: To create immersive ad products for luxury brands that increase user engagement rate and raises brand awareness.

SOLUTION: Martini Media used the Flite Platform to create unique ad units for Bentley Motors that included rich media content to target high-income prospective buyers.

RESULT: With engagement rates over 5%—double that of similar ads for automotive clients—Martini Media delivered a resonant ad experience, and led to expanded business with the client. 

A design team's creative spark is at the heart of successful display ad executions. But what happens when designers' creativity outpaces the toolset they're using to build ads?

This case study profiles Flite customer Livingly Media, exploring the Livingly Media design team's experience using Flite to turn around high-impact display ads for their clients quickly.

Solution At a Glance

CHALLENGE: To produce ad units that provide unique experiences for brand clients in a quicker, more efficient manner.

SOLUTION: Empower Livingly Media’s design team with an intuitive, multifunctional ad development platform that affords rapid, effortless campaign creative execution.

RESULT: Creating new ad units now takes hours instead of days or weeks. New ad products present brand clients with cutting-edge engagement approaches.

When ads with video content showed poor engagement initially, Wikia used real-time reporting to make an informed change that had a dramatic effect on the performance of the ad.

When The Hobbit movie was released, Wikia wanted to promote content created by their active community in conjunction with the film. Using the Flite Platform, they created an ad featuring a personality quiz that resulted in not only incredible engagement rates, but extra shares in earned media.

When Forbes sought to reinvigorate their digital advertising business, they turned to the Flite Platform to improve build speed and create cost savings.

Solution At a Glance

Challenge: A long-term strategy for building a scalable premium ad product business.

Solution: Build a team of designers who use the Flite Platform to create ad products in-house.

Benefit: Competitive ad products that command premium CPMs. Cost-savings through efficient ad design. Faster speed to market.

Solution At a Glance

Challenge: Effectively communicate content to customers after a sudden financial market downturn.

Solution: Build a dynamic ad with Flite and update it daily with new content to keep the content fresh and the audience engaged.

Benefit: 63% higher CTR; 3X increase in interaction rate; 15% more time spent on unit.