Managing Ad Layers and Organization
by Gabriel Mendoza
With the advancement of the Flite Ad Platform, users can find a seamless transition from concept and composition, to finalized production. The Flite Ad Studio has a comprehensive layer management system that can be easy to use and navigate through.
The Perks of Being Organized
A designer has the ability to take finished Photoshop compositions, and organize layers in a similar format within the studio. Clearly defining and organizing layers may be beneficial, in which creating ads can:
- Become more design focused, rather than minding how to execute interactions
- Faster, more effective production
- Efficient layout of assets prior to live production
- Defining start and end points for animations
- Quick and easy learning curve when using the studio
It is important for a designer or production artist to have comprehensive knowledge in Photoshop when using the Ad Studio. One may find that learning how to design, layout, and produce ads in the studio can be a walk in the park.
Over layered
““Less is more where more is no good.””
There can be an issue of over layering inside of an ad, if organization does not occur. One handy practice can be organizing within key sections of an ad. Using terms like Home, About, Frame 1, or Frame 2 may be a helpful indicator to where assets can be found. With the less number of main section or instance groups, navigation between layers can become much more clear. This can be especially true with the use of animation. Layering is important to having a structured hierarchy of how an animation can be shown, or not shown in certain areas of an ad.
Photoshop Layering and Flite Ad Studio Layering
Being Considerate
In the stages of creating an ad, it is not uncommon for multiple designers or production artists to jump onto a project. With that being said, working in someone else’s workflow is where a large amount of miscommunication can occur. Implementing clearly defined labels and proper organization of layers can go a very long way. Just think about how many times you needed to find a pencil or paper on someone else’s desk. You can find yourself in a rush just to get something so simple, and probably waste more time just looking for it. These practices may seem a bit meticulous, but are key for working with others.
When in doubt, throw it out
Why should a designer become overwhelmed by the task of being organized before it is too late? When something isn’t working it shouldn’t belong in final creative or deliverables. Previous compositions, logo iterations, or used copy, can bloat creative, and you’re left with a stitched up Frankenstein’s monster. If the version of a creative has become too much of a task to upkeep, it is best to whip the slate clean. Starting from scratch is much better that starting from leftovers.
Conclusion
While it is important to have and organized structure for ad creation, it does not necessarily mean that a standard system has to be developed across the board. Designers have their own unique style, method, and execution system. The main goal of organization should be to develop clear communication not just to other designers, but also to the designer themselves. Looking back at my own work throughout the years, I have know no idea where 5 years younger me had put those UI icons I so sorely need today. Take a look at your own work from the previous years, and you may be surprised at what you may or may not be able to find.
