Atlas and Flite are pleased to offer advertisers the industry’s best multi-screen rich media solution, combining Flite’s cloud-based creative tools and Atlas’s ad serving and deep analytics capabilities. Advertisers can now use Flite to build dynamic, high-engagement ads, traffic them through Atlas and use them to drive Atlas metrics across their entire campaign.
The Atlas-Flite integration offers a unique set of capabilities to digital advertisers:
Seamless integration between Flite’s creative studio and Atlas’s ad server and analytics
Multi-screen support with HTML5 ads that work across both mobile and desktop environments (Flash also supported)
The ability to easily stream dynamic and social content—including videos, Facebook, Twitter, image galleries, and more—into ads
Live updates to ads without having to retraffic tags
Comprehensive reporting, including deep engagement metrics
Advertisers have access to Flite’s award-winning Design Studio, a web-based design tool for building HTML5 and Flash ads for both desktop and mobile without any programming. Using an intuitive drag-and-drop interface, easily stream in articles, image and video content, and add today’s hottest social and rich media elements to create interactive ads that users love to engage with.
Here’s a small sampling of the powerful content and functionality built in to Flite’s Design Studio:
Real-time Facebook, Twitter, and RSS feeds
Hosted or YouTube video streaming
Maps and other location-aware functionality
Parallax, 360° viewers and other arresting visual effects
Age gates, countdown clocks, polls and forms
Rich image and video gallery options, including carousels, stacks and tab sets
Device-aware triggers such as pinch and zoom, orientation change and shake
Interested in learning more?
Please contact your Atlas account representative or your Flite account manager.