How to Assign Permissions to a Folder

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Advertisers, agencies and publishers use Flite to manage their display ad campaigns in an agile way. When many people are involved in the process, from ad designers to performance analysts, the back and forth can get very complicated.

To help this process, we here at Flite have spent time thinking about how we can help an entire organization manage their display advertising process. We developed folder permissions specifically for this purpose.

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Flite Named sfBIG’s ‘Next BIG Digital Startup’ of 2011

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Flite’s thrilled to announce that we were named winner of the sfBIG’s “Next BIG Digital Startup” award. The 2011 BIG Star Awards ceremony was held last week by The San Francisco Bay Area Interactive Group’s (sfBIG) to recognize leaders in many areas of advertising – from great campaigns and the people who drive them to significant digital and social media advertising innovations.

sfBIG is dedicated to championing innovation in digital marketing in San Francisco and recognizes local companies with the sfBIG Awards for their outstanding achievements. Flite’s mission is to reinvent the way publishers and advertisers think about online display advertising by leveraging the possibilities of cloud computing.

Steve Klopf, Flite’s VP of Business Operations, was present to receive the award. He notes, “We are honored to receive this award from sfBIG, an organization that recognizes the impact that Bay Area companies can have on the advertising industry. Being named the Next BIG Digital Startup is great recognition of the work Flite is doing to continually advance online display advertising through technological innovations.”

Last week’s award ceremony brought together other interactive and digital leaders from some of the most disruptive advertising companies in the Bay Area. Congratulations to all the other nominees and winners!

Best Mobile Campaign
AKQA – Visa Signature iPad Pop-up

Best Multicultural Campaign
OMD Latino/Alma DDB - Clorox Pine Sol

Best Use of Rich Media
EVB – Wrigley/Skittles Rock, Paper, Scissor

Best Use of Social Media
Butler Shine Stern & Partners – MINI vs. Porsche Challenge

Most Innovative Search Campaign
AKQA Media – Entertainment Industry Client, Value of Branded Keywords

Most Creative Online Campaign
AKQA – Xbox Halo Reach – Remember Reach

Next BIG Digital Startup
Flite

Next BIG Salesperson
Adam Berman, YuMe

Best Digital Campaign From A Local Agency
Venables, Bell & Partners – Intel The Chase

Next BIG Media Planner
Diana Ahrens, Communications Strategist, Eleven

Best Digital Media Plan (TIE)
Signal to Noise – eBay Fashion – Derek Lam
Tribal DDB – Intel SmartTV

sfBIG Volunteer Appreciation Award
Stephanie Yang, AKQA

Lynn Ingham Community Service Award
Lindsey Thomas, JiWire

Lifetime Achievement Recipient
Scot McLernon, YuMe

Flite Hosts Ad Innovation Series: Trends in Cross-Platform Advertising

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We held our third Ad Innovation Series event at Flite on May 25 on Trends in Cross-Platform Advertising, and drew a great crowd interested in advertising, marketing and tech trends.  We were fortunate enough to be joined by a fantastic panel moderated by Anthony Ha, Senior Editor at VentureBeat, with Stephen Burke, VP of Mobile at Resource Interactive, Andrew Conway, Director of Product Marketing at CBS Interactive, and Will Price, CEO of Flite, as panelists. After mingling over cocktails and snacks, our panelists covered challenges facing advertisers, along with best practices for how to succeed in this ever-evolving market.

A few highlights from the event:

  • Andrew Conway spoke to the audience about why media brands must be aggressive in distributing their content far and wide across an existing variety of platforms in order to attract new audiences while offering new and effective advertising opportunities. 
  • Stephen Burke discussed the future of mobile marketing and how agencies need to evolve to offer innovative strategies for brands and retailers.
  • Flite CEO Will Price touched upon the need for “agile vs. waterfall brand marketing,” noting that today’s marketers can quickly update social media tools, yet they remain constrained by a manual and slow process when it comes to launching brand campaigns. Will also spoke about the future of the ad agency, discussing the need for ad agencies to operate more like technology companies with programmers and analysts next to copywriters.
  • And Anthony Ha led a rousing discussion of everything from Farmville (Will claims not to play, but who can be sure?) to in-ad games (some brands like them, some don’t) to bringing Twitter and Facebook commentary into branded ads (very engaging).

Want to stay in the loop about our next Ad Innovation Series event? Sign up for our newsletter on our site here, follow us on Twitter, and check us out on Facebook. 

Flite Launches Developer Center Website

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We are excited to announce the launch of the Flite Developer Center – a website for learning, discussing, and developing for Flite’s leading cloud-based advertising platform.

Publicly available Ad API. The Developer Center has for the first time made Flite’s Ad API available to the public. This Flash API allows developers to customize our cloud-based ads by altering their appearance and behavior, and integrating their own custom Flash content into the existing ads. This can take the form of adding expandable components to an ad, manipulating the position and appearance of content, adding custom tracking events and metrics, and much more.

Developer Community. The Developer Center is also the first step toward building a community around developing Flite cloud-based ads. It contains a discussion forum where developers can interact, share ideas, ask each other questions, and talk about the different ways in which they use Flite’s developer tools to customize our cloud-based ads. Developers can also follow Flite API on Twitter to get updates on Flite’s developer tools and other interesting news about the industry.

This Developer Center is an ongoing project, and will change frequently. As we add new developer tools and new APIs to our platform, they will be documented in the Developer Center. And as we monitor our discussion board and gain a greater understanding of how developers use our APIs and what questions they ask, we will update the Developer Center’s FAQs, code examples, and other content appropriately. 

We are very excited about this launch, and look forward to building a thriving, dynamic community around the development of Flite cloud-based ads.

Flite Celebrates Launch in San Francisco on April 5

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We happily celebrated our launch and rebranding with our partners, customers, investors and friends at Sens Restaurant in San Francisco on April 5. It was a packed and bustling night, as partiers mingled and sampled delicious hors d’oeuvres with a view of the bay from the rooftop at dusk. We were delighted to see so many of our partners and supporters in attendance!

This year has been a great one for Flite as we’ve partnered with many brands and publishers to redefine what online display advertising looks like. With our new company name and recent round of funding, we look forward to the year ahead as we grow the company and our cloud platform, and continue to work with advertisers, agencies and publishers to deliver innovative online ads!