Why We Built Campaign Studio

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Why We Built Campaign Studio

Coming from an agency background, I've witnessed firsthand how difficult it can be to execute on a complex digital ad campaign.

A typical media plan might include over fifty ad placements, running on various properties, in different sizes, with multiple creatives. Trafficking was never a simple process, but as ad technologies have evolved, the workflow has become even messier. Juggling between a media plan, trafficking sheets, and other campaign information in your emails is frustrating and leaves plenty of room for human error.

That’s why I was thrilled last week to announce the general release of Campaign Studio. This is a tool for ad ops, analysts and media planners. It’s the product of a lot interviews and hard thinking to answer the question, “How can we make ad trafficking better?”

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3 Secrets to Super-Charging Your Flite Reporting

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As a Product Manager here at Flite, my role is focused on reporting, data, and analytics in our platform. I wanted to let you in on the “Easter eggs” -- useful tips that you may not know of yet -- that I’ve found useful working in the Flite platform.

These “Easter eggs” won’t be secret codes or special powers that you’d normally find in video games, but they will arm you with features to help you take full advantage of our platform.

Let’s get this Easter egg hunt started!

1. Layer Reporting 

Layer Reporting can be found on the Placement Overview page in the Measure module of a single ad.

By unlocking this feature a user will be given the ability to analyze various layer structure elements of an ad. The data will be broken out in a tabular format with options to pivot the data in 3 different views. Uncover an additional feature by clicking on the Preview button which opens the ad in a floating window. As the user hovers over the ad the interactions on that layer are highlighted in the table behind the Preview.

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Flite’s IAB Rising Star Templates

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Flite Ad Studio now contains starter templates for IAB Rising Star display ad units.

Widely touted as the next generation of interactive advertising, the Rising Star units consistently outperform traditional formats with 2.5x the interaction rate and 2x more interaction time than their predecessors.

To streamline your design process, the new templates in Ad Studio are fully functional. Simply drop your content into the starter unit and style the ad. All templates are pre-filled with instructions, so you can be up and running in no time.

The Rising Star templates meet IAB standards, but the flexibility of Ad Studio gives you room to exercise your creative license if you need to go outside the predetermined specifications.

For examples of the Rising Star formats, check out our interactive demo page.

 

Report Studio Public Beta — Now Live!

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Report Studio public BETA is now live for all our customers!

Gain valuable ad-placement insights to answer those “what happened?” questions. Then optimize your campaigns based on data in Flite’s advanced analytics.

Report Studio adds another layer of flexibility and depth to Flite Metrics. To get started generating campaign-level reporting, choose “Make New Item > Report”.

Need a demo of Report Studio? We’ll show you the ropes. Just let your Flite rep know, or send us a message.



Flite launches Touch Ad Studio

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We have very big news: Touch Ad Studio has arrived.

Today we are happy to announce the release of Touch Ad Studio, a revolutionary creative tool for building display ads for mobile devices. This makes Flite the first SaaS platform provider to offer solutions for both web and mobile display advertising. Your mobile and desktop campaigns can now live under one roof -- The Flite Platform.

Touch Ad Studio addresses a fundamental shift facing content publishers: Mobile traffic is exploding, and publishers are working to see that their mobile ad inventory commands the same CPM as they can for desktop ads. 

You can read the full press release here.

Product Details:

  • Same great interface as our award-winning Ad Studio 3 for desktop
  • Real-time metrics and updates
  • Integrated third-party apps and easy-to-use components like Form, Video, Facebook, Twitter, and YouTube
  • Designed for the next generation of mobile and tablet advertising: MRAID-compliant and powered by HTML5 and CSS3
  • Compatable with iOS devices: iPhone, iPad, and iPod touch
  • Available as Software-as-a-Service

Contact us to schedule a demo!

MovieConnect Component -- Now Better Than Ever

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We are pleased to announce that the next generation of the MovieConnect component is now available through Flite Hub, the premier web app integration program for ads.

MovieConnect enhances any online movie banner ad with movie ticket search, purchase, and social sharing.

The component automatically locates a consumer's current location and displays the closest theaters within the ad unit, so viewers can easily click through to buy tickets from any major online ticketing agency.

MovieConnect also lets you send show times to any mobile device, Twitter or Facebook account from the ad.

 

 

 

 

 

The new version has the following updates:

  • Buy Behavior Streamlined:  Buy button now sends user to ticket purchase with a single click
  • Geolocation:  Automatically detects a user's location and displays movie times for local theaters
  • Vendor Select:  Configure which site to sell tickets through -- Fandango, MovieTickets or MovieFone
  • AS3:  MovieConnect is now built is in AS3 and runs in the v3 Desktop Ad Studio

Learn more about MovieConnect and other Flite Hub Apps at flitehub.com.

 

Related Posts:

MovieConnect And Flite Partnership: Interview With The Aura Group CEO Dave Bailey

Purchase Movie Tickets Directly In Banner Ads - MovieConnect Flite Hub Partnership

 

How to Assign Permissions to a Folder

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Advertisers, agencies and publishers use Flite to manage their display ad campaigns in an agile way. When many people are involved in the process, from ad designers to performance analysts, the back and forth can get very complicated.

To help this process, we here at Flite have spent time thinking about how we can help an entire organization manage their display advertising process. We developed folder permissions specifically for this purpose.

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