Why We Built Campaign Studio

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Why We Built Campaign Studio

Coming from an agency background, I've witnessed firsthand how difficult it can be to execute on a complex digital ad campaign.

A typical media plan might include over fifty ad placements, running on various properties, in different sizes, with multiple creatives. Trafficking was never a simple process, but as ad technologies have evolved, the workflow has become even messier. Juggling between a media plan, trafficking sheets, and other campaign information in your emails is frustrating and leaves plenty of room for human error.

That’s why I was thrilled last week to announce the general release of Campaign Studio. This is a tool for ad ops, analysts and media planners. It’s the product of a lot interviews and hard thinking to answer the question, “How can we make ad trafficking better?”

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Four Ways You Aren’t Measuring Video But Should Be

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A snapshot of Flite's video component analytics.Video has, is, and will continue to be transformative to the online experience.

eMarketer projects that by 2014 nearly three-quarters of all US internet users will watch video online at least once per month. With rising viewership, video advertising spending will also increase on both desktop and mobile from $2.93 billion in 2012 to $8.04 billion in 2016. As the adoption rate for connected TVs, smartphones, tablets, and “phablets” rises, consumers are even more connected to brands than when sitting behind a desktop computer.

Having both of these marketing conditions in place is a marketers dream — to be able to take full advantage of digital video advertising and spend a majority of campaign budgets on video. But before you start spending all this money, plan effectively what your goals are and how to measure these goals.

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3 Secrets to Super-Charging Your Flite Reporting

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As a Product Manager here at Flite, my role is focused on reporting, data, and analytics in our platform. I wanted to let you in on the “Easter eggs” -- useful tips that you may not know of yet -- that I’ve found useful working in the Flite platform.

These “Easter eggs” won’t be secret codes or special powers that you’d normally find in video games, but they will arm you with features to help you take full advantage of our platform.

Let’s get this Easter egg hunt started!

1. Layer Reporting 

Layer Reporting can be found on the Placement Overview page in the Measure module of a single ad.

By unlocking this feature a user will be given the ability to analyze various layer structure elements of an ad. The data will be broken out in a tabular format with options to pivot the data in 3 different views. Uncover an additional feature by clicking on the Preview button which opens the ad in a floating window. As the user hovers over the ad the interactions on that layer are highlighted in the table behind the Preview.

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