{"__v":2,"_id":"567b42a717368a0d009a6e66","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:56:07.048Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":3,"body":"Once placement settings are set and you are ready to create tags, you can select the placement(s) by selecting the check box, and click on *Generate Tag* button. The Generate Tags dialog box will open up.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/Bz3hSDlTTOiWiVyxU4xA\",\n        \"Generate_Tag_Box.jpg\",\n        \"999\",\n        \"552\",\n        \"#637e9e\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Step 1 \n  * Select an ad server from the Ad Server drop down as this will pre-populate the click tracking macro fields automatically. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/l45rS5BRIuQKabmvdJMs\",\n        \"Ad+Server+Drop+Down.png\",\n        \"245\",\n        \"390\",\n        \"#3e72eb\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n  * Select \"None\" if no click macro is required.\n  * Select \"Other\" if ad server is not listed and enter either the appropriate click macro or input ENTER CLICK MACRO HERE as a placeholder. \n\n## Step 2\nPublisher impression tracking macro (i.e. %%VIEW_URL_ESC%% for DFP to track interstitials) can be entered here. This field is optional.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/t6YXRdnKSqt9Yaqtk46V\",\n        \"Tracking_Pixel_Macro.jpg\",\n        \"544\",\n        \"196\",\n        \"#db3d6f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Step 3\nChoose Render Mode\n  * **In-Page** - At the location where the tag is placed, usually refer to in-page banner ads.\n  * **Adhesion** - Ad pinned to the bottom of the browser, trail with page scroll.\n  * **Interstitial** - Lightbox or full page takeover on page load. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/LtL7XFDReqQLvCyVXzTg\",\n        \"Render_Mode.jpg\",\n        \"540\",\n        \"318\",\n        \"#cd3666\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Step 4\nSelect the appropriate Partner mixin when running *expandable ad units* in these sites: AOL, GOOGLE, LINKED, MICROSOFT, TECHTARGET, YAHOO.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/PDehYGQSL2fdmxeBpYPv\",\n        \"Partner+Mixin.png\",\n        \"253\",\n        \"241\",\n        \"#4888bc\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Step 5\nProceed to generate the tags for the placements selected.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/jcnbIZDrQ8mLvXEi7ZSq\",\n        \"Generate+Tag.jpg\",\n        \"800\",\n        \"440\",\n        \"#c0b8bc\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Step 6\nRetrieve tags by copying and pasting the code; or click on \"Copy to Clipboard\". You can paste the tag code into a text editor and save as a .txt file.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/2VKsK1DS1y7Ic9pqKyR4\",\n        \"Retrieve+Tag.jpg\",\n        \"446\",\n        \"522\",\n        \"#7088a7\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"ad-ops-generating-ad-tags","type":"basic","title":"Generating Ad Tags"}

Generating Ad Tags


Once placement settings are set and you are ready to create tags, you can select the placement(s) by selecting the check box, and click on *Generate Tag* button. The Generate Tags dialog box will open up. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/Bz3hSDlTTOiWiVyxU4xA", "Generate_Tag_Box.jpg", "999", "552", "#637e9e", "" ] } ] } [/block] ## Step 1 * Select an ad server from the Ad Server drop down as this will pre-populate the click tracking macro fields automatically. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/l45rS5BRIuQKabmvdJMs", "Ad+Server+Drop+Down.png", "245", "390", "#3e72eb", "" ] } ] } [/block] * Select "None" if no click macro is required. * Select "Other" if ad server is not listed and enter either the appropriate click macro or input ENTER CLICK MACRO HERE as a placeholder. ## Step 2 Publisher impression tracking macro (i.e. %%VIEW_URL_ESC%% for DFP to track interstitials) can be entered here. This field is optional. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/t6YXRdnKSqt9Yaqtk46V", "Tracking_Pixel_Macro.jpg", "544", "196", "#db3d6f", "" ] } ] } [/block] ## Step 3 Choose Render Mode * **In-Page** - At the location where the tag is placed, usually refer to in-page banner ads. * **Adhesion** - Ad pinned to the bottom of the browser, trail with page scroll. * **Interstitial** - Lightbox or full page takeover on page load. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/LtL7XFDReqQLvCyVXzTg", "Render_Mode.jpg", "540", "318", "#cd3666", "" ] } ] } [/block] ## Step 4 Select the appropriate Partner mixin when running *expandable ad units* in these sites: AOL, GOOGLE, LINKED, MICROSOFT, TECHTARGET, YAHOO. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/PDehYGQSL2fdmxeBpYPv", "Partner+Mixin.png", "253", "241", "#4888bc", "" ] } ] } [/block] ## Step 5 Proceed to generate the tags for the placements selected. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/jcnbIZDrQ8mLvXEi7ZSq", "Generate+Tag.jpg", "800", "440", "#c0b8bc", "" ] } ] } [/block] ## Step 6 Retrieve tags by copying and pasting the code; or click on "Copy to Clipboard". You can paste the tag code into a text editor and save as a .txt file. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/2VKsK1DS1y7Ic9pqKyR4", "Retrieve+Tag.jpg", "446", "522", "#7088a7", "" ] } ] } [/block]