{"__v":3,"_id":"5682d73a6d21130d00a705db","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-29T18:55:54.237Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":25,"body":"Variables in the Edit page allow you to create and implement unique settings per placement. The most common use case of Variables would be creating a click variable at the placement level.  This allows advertisers to be able to track each placement separately and monitor CTR.  \n\nFollow this step by step process to create a click variable:\n\n1. Go to Edit tab\n2. Click the Variables button (xY icon)\n3. A Variables dialog box displays towards the bottom of the page\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/cWnUcLBtS6SgDseF4pRF\",\n        \"UpdatedClickVariableBox.jpg\",\n        \"927\",\n        \"534\",\n        \"#3a5976\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n4. Click *ADD VARIABLE* in the Variables dialog box to create a click variable.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/vZeo1kjPTUqALzjfNQg3\",\n        \"UpdatedAddVariable.jpg\",\n        \"328\",\n        \"444\",\n        \"#d83565\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n5. Enter a Variable name in *Name* field and a default click through URL in *Default Value* field.\n6. Click *Done* when both values have been filled out.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/EVI45yZZRmGxg9l4JOkr\",\n        \"UpdatedVariableFields.jpg\",\n        \"328\",\n        \"541\",\n        \"#e13469\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n7. Locate the Click action defined within the ad (if there are multiple layers within the ad, you would need to find the right layer containing the click action).\n8. Click on *ACTIONS* option in Inspector dialog box to expand. \n9. Click on the magnifying glass icon in the Variables dialog box to assign the *CLICKTHRU* variable created to the Click action defined in *ACTIONS* option.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/a2yJpaeFSYKEKxkB0Njh\",\n        \"UpdatedAssignVariable.jpg\",\n        \"836\",\n        \"562\",\n        \"#e6376b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce you click on the magnifying glass icon to assign the Click variable, an assigned screen displays.\n\n10. Click on the highlighted URL field under *ACTIONS* option as the target field.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/faT6gDVRQmH3ospfnM7z\",\n        \"Variable_ChooseTarget.jpg\",\n        \"689\",\n        \"567\",\n        \"#2f5677\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n11. CLICK THRU variable gets assigned to the Click URL field.\n12. Click *Done* when finished assigning.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/wS9Png6cS6xCxjZYzwGg\",\n        \"UpdatedVariableAssignedDone.jpg\",\n        \"699\",\n        \"559\",\n        \"#e3386b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nCLICK THRU variable is now assigned.\n13. Click *PUBLISH* to push changes to placement level setting.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/B9NU7UtR763ZElWBhpTf\",\n        \"UpdatedVariablePublish.jpg\",\n        \"900\",\n        \"408\",\n        \"#25425f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nTo verify that the click variable is set up correctly and is available in the placement level setting, go to Traffic tab, Placements section and make a new placement. You should see the CLICKTHROUGH variable in the placement setting.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/HqRAU6xlRjGYZMtDjPWE\",\n        \"Click_Variable.jpg\",\n        \"900\",\n        \"459\",\n        \"#bf456b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"ad-ops-using-click-variables","type":"basic","title":"Using Click Variables"}

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Using Click Variables

Variables in the Edit page allow you to create and implement unique settings per placement. The most common use case of Variables would be creating a click variable at the placement level. This allows advertisers to be able to track each placement separately and monitor CTR. Follow this step by step process to create a click variable: 1. Go to Edit tab 2. Click the Variables button (xY icon) 3. A Variables dialog box displays towards the bottom of the page [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/cWnUcLBtS6SgDseF4pRF", "UpdatedClickVariableBox.jpg", "927", "534", "#3a5976", "" ] } ] } [/block] 4. Click *ADD VARIABLE* in the Variables dialog box to create a click variable. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/vZeo1kjPTUqALzjfNQg3", "UpdatedAddVariable.jpg", "328", "444", "#d83565", "" ] } ] } [/block] 5. Enter a Variable name in *Name* field and a default click through URL in *Default Value* field. 6. Click *Done* when both values have been filled out. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/EVI45yZZRmGxg9l4JOkr", "UpdatedVariableFields.jpg", "328", "541", "#e13469", "" ] } ] } [/block] 7. Locate the Click action defined within the ad (if there are multiple layers within the ad, you would need to find the right layer containing the click action). 8. Click on *ACTIONS* option in Inspector dialog box to expand. 9. Click on the magnifying glass icon in the Variables dialog box to assign the *CLICKTHRU* variable created to the Click action defined in *ACTIONS* option. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/a2yJpaeFSYKEKxkB0Njh", "UpdatedAssignVariable.jpg", "836", "562", "#e6376b", "" ] } ] } [/block] Once you click on the magnifying glass icon to assign the Click variable, an assigned screen displays. 10. Click on the highlighted URL field under *ACTIONS* option as the target field. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/faT6gDVRQmH3ospfnM7z", "Variable_ChooseTarget.jpg", "689", "567", "#2f5677", "" ] } ] } [/block] 11. CLICK THRU variable gets assigned to the Click URL field. 12. Click *Done* when finished assigning. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/wS9Png6cS6xCxjZYzwGg", "UpdatedVariableAssignedDone.jpg", "699", "559", "#e3386b", "" ] } ] } [/block] CLICK THRU variable is now assigned. 13. Click *PUBLISH* to push changes to placement level setting. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/B9NU7UtR763ZElWBhpTf", "UpdatedVariablePublish.jpg", "900", "408", "#25425f", "" ] } ] } [/block] To verify that the click variable is set up correctly and is available in the placement level setting, go to Traffic tab, Placements section and make a new placement. You should see the CLICKTHROUGH variable in the placement setting. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/HqRAU6xlRjGYZMtDjPWE", "Click_Variable.jpg", "900", "459", "#bf456b", "" ] } ] } [/block]