{"__v":5,"_id":"56836bd43b87430d00483b8d","category":{"__v":14,"_id":"5556685c1026001900d72a85","pages":["567b38993241c20d00b7307c","567b38abb56bac0d0019d8ca","567b38c1b56bac0d0019d8cc","567b38db17368a0d009a6e51","567b39033241c20d00b7307e","567b391ab56bac0d0019d8ce","567b392d7c40060d00560421","567b3974b56bac0d0019d8d0","567b39a0b56bac0d0019d8d2","567b39dcb56bac0d0019d8d4","567b39f1b56bac0d0019d8d6","56835d2d4aecbd0d00a46554","56835d773b87430d00483b7c","56836bd43b87430d00483b8d"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:42:52.870Z","from_sync":false,"order":1,"slug":"traffic","title":"Campaign Studio"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-30T05:29:56.276Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"* [Editing Campaign Information](#editing-campaign-information)\n* [Adding Dimensions to a Campaign](#adding-dimensions-to-a-campaign)\n* [Adding Sites and Ad Servers to a Campaign](#adding-sites-and-ad-servers-to-a-campaign)\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Editing Campaign Information\"\n}\n[/block]\nUpon creating a new campaign, users should give it a unique, easily identifiable name. In the upper-left hand side of your campaign, click on the *Edit Campaign Information* button. The dialog below will appear allowing you to enter a name, campaign flight dates, and pacing by either site or media placement.\n\nEntering in a Start/End Date for your campaign enables the *Monitor* tab to accurately pace impression delivery. It defines what your start and end date are for the life of the campaign\n\nBy selecting Campaign, Site, or Media Placement for *Pacing* by this sets which view the user will be able to see their planned impressions versus actual impressions delivered. Users can easily determine if the campaign is pacing above or below the campaign delivery goal.\n\n**Interactive Review:** For organizational purposes it is recommended that all campaigns are given a Name as well as Date Range referencing the intended start and end dates. (This date range will also provide parameters for our pacing tool that allows the user to monitor pacing and delivery).\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/U1JloeYVTI6wstWpWx4M\",\n        \"name-campaign.gif\",\n        \"455\",\n        \"422\",\n        \"#7ca1b1\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Adding Dimensions to a Campaign\"\n}\n[/block]\nThe most common ad dimensions used in display campaigns are 728x90, 300x250, and 160x600.\n\nUnder the *Model* tab, you can start adding dimension by clicking on the *+ Add Dimension* button in the grid which will bring up a list of standard dimensions for both desktop and mobile. If you do not see your desired dimensions, click on Custom... at the end of the list and enter in your desired dimensions.\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/b2TfqjZxTKaOqMLQtBJk\",\n        \"Campaign_Test__Campaign_Studio__Flite-3.png\",\n        \"324\",\n        \"343\",\n        \"#c65e74\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nBelow is an example of what the grid in the *Model* tab will look like if you have added in 3 dimensions:\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/beNb0zgnQliXbu5Fi9CG\",\n        \"All+dimension+on+Grid.png\",\n        \"977\",\n        \"190\",\n        \"#6590ac\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIf you want to remove a dimension, simply hover over the dimension and a trash can icon will appear on the right of the box. By clicking on the icon (see below), you will remove it permanently from the Model.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/jXfFJBrnSDylUiJ76r8b\",\n        \"Campaign_Test__Campaign_Studio__Flite-8.png\",\n        \"242\",\n        \"68\",\n        \"#e4678c\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Interactive Review-Adding Dimensions:**\nIn order to generate a Flite tag for a specific placement size or creative dimension you will need to add a dimension to your model.\n\nEach dimension added will create a column within the model where creatives can be implemented and dynamic targeting can be associated (via Segments and targeting criteria).\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/hqzFnpnTTQyWxxJ1SEDv\",\n        \"add-dimension+2.gif\",\n        \"726\",\n        \"254\",\n        \"#7494a1\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Adding Sites and Ad Servers to a Campaign\"\n}\n[/block]\nThere are three approaches that users can utilize in order to add sites to a campaign:\n  * The first and most ideal way would be by **including sites in an Excel import sheet**. This is a great way to do a bulk import of many sites along with multiple media placements. This is the recommended way to populate the elements area to start modeling.\n  * The second scenario is after you have imported your spreadsheet and decide at a later point to add a new site that has been appended to the original media plan.\n  * The final scenario would be if a user decided to start from scratch and select sites from our database to model a campaign.\n  \nTo get started click on the *Manage* button.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/3VSIigFS5GJMUcprMBd1\",\n        \"Manage+Sites.png\",\n        \"336\",\n        \"231\",\n        \"#da785e\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIn the *Manage* screen, users can type to search for sites or scroll down the list of available sites to make a selection.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/V1xyuW7SZuIxPdlysbtL\",\n        \"Search+Sites+dropdown.png\",\n        \"206\",\n        \"280\",\n        \"#759396\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce you've selected your sites, a list of all the sites selected will appear on screen with the ability to append additional information. Users can input or edit the following fields which can be leveraged in the *Model* tab and will be reflect in the *Monitor* tab\n  * Site ID\n  * Start date\n  * End date\n  * Planned impressions\n \nUsers can remove sites that were never active in the campaign. This can be done by clicking on the icon located to the right of Planned Impressions. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/ccFXFZTQWW3SkldJPHJ4\",\n        \"Screen+Shot+2013-10-24+at+10.47.01+AM.png\",\n        \"1440\",\n        \"259\",\n        \"#628cae\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Including an Ad Server into your Model:\n If you intend on placing the Flite ad tag directly into an Ad Server (Ad Server wrapped Flite ad tags); please select the intended ad server from the Manage Ad Servers tool.\n\nIf your Ad Server-based media plan has more than one site, you can add the site names and Ad Server Site IDs for each inventory provider/publisher team that is on the plan.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/fe8b0WWIRnea7bPzcIoK\",\n        \"adserver+tool.gif\",\n        \"351\",\n        \"234\",\n        \"#5a9f92\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Manage and select your intended ad servers:\nIf you do not see the ad server you are using within the Campaign Studio UI please reach out to [adopssupport:::at:::flite.com](mailto:adopssupport@flite.com).\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/q5YKpJMaTG2RBypz3WzU\",\n        \"add-server.gif\",\n        \"764\",\n        \"331\",\n        \"\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Including a selected Site into your Model:\nIn order to have reporting broken out by Site or Inventory provider you will need to associate each vendor using the *Manage Sites* tool.\nIf the *site* is serving Ad Server wrapped Flite tags you will need to include the Ad Server Site ID for each vendor.\nIf the \"site\" is serving a Flite tag directly, you will want to select the \"Site Served\" checkbox within the Manage Sites tool.\nThis will allow you to generate Site specific tags within the trafficking tool.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/nZANQnjTGYXh2NYX8ZGw\",\n        \"site-tool.gif\",\n        \"350\",\n        \"364\",\n        \"#134b42\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Manage and select your sites on the media plan:\n(including how to select *site-served* tags)\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/2mNM0vfIRZ6coPVj1B6k\",\n        \"add-site.gif\",\n        \"734\",\n        \"341\",\n        \"\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"campaign-studio-editing-campaigns","type":"basic","title":"Editing Campaigns"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Editing Campaigns

* [Editing Campaign Information](#editing-campaign-information) * [Adding Dimensions to a Campaign](#adding-dimensions-to-a-campaign) * [Adding Sites and Ad Servers to a Campaign](#adding-sites-and-ad-servers-to-a-campaign) [block:api-header] { "type": "basic", "title": "Editing Campaign Information" } [/block] Upon creating a new campaign, users should give it a unique, easily identifiable name. In the upper-left hand side of your campaign, click on the *Edit Campaign Information* button. The dialog below will appear allowing you to enter a name, campaign flight dates, and pacing by either site or media placement. Entering in a Start/End Date for your campaign enables the *Monitor* tab to accurately pace impression delivery. It defines what your start and end date are for the life of the campaign By selecting Campaign, Site, or Media Placement for *Pacing* by this sets which view the user will be able to see their planned impressions versus actual impressions delivered. Users can easily determine if the campaign is pacing above or below the campaign delivery goal. **Interactive Review:** For organizational purposes it is recommended that all campaigns are given a Name as well as Date Range referencing the intended start and end dates. (This date range will also provide parameters for our pacing tool that allows the user to monitor pacing and delivery). [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/U1JloeYVTI6wstWpWx4M", "name-campaign.gif", "455", "422", "#7ca1b1", "" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Adding Dimensions to a Campaign" } [/block] The most common ad dimensions used in display campaigns are 728x90, 300x250, and 160x600. Under the *Model* tab, you can start adding dimension by clicking on the *+ Add Dimension* button in the grid which will bring up a list of standard dimensions for both desktop and mobile. If you do not see your desired dimensions, click on Custom... at the end of the list and enter in your desired dimensions. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/b2TfqjZxTKaOqMLQtBJk", "Campaign_Test__Campaign_Studio__Flite-3.png", "324", "343", "#c65e74", "" ] } ] } [/block] Below is an example of what the grid in the *Model* tab will look like if you have added in 3 dimensions: [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/beNb0zgnQliXbu5Fi9CG", "All+dimension+on+Grid.png", "977", "190", "#6590ac", "" ] } ] } [/block] If you want to remove a dimension, simply hover over the dimension and a trash can icon will appear on the right of the box. By clicking on the icon (see below), you will remove it permanently from the Model. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/jXfFJBrnSDylUiJ76r8b", "Campaign_Test__Campaign_Studio__Flite-8.png", "242", "68", "#e4678c", "" ] } ] } [/block] **Interactive Review-Adding Dimensions:** In order to generate a Flite tag for a specific placement size or creative dimension you will need to add a dimension to your model. Each dimension added will create a column within the model where creatives can be implemented and dynamic targeting can be associated (via Segments and targeting criteria). [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/hqzFnpnTTQyWxxJ1SEDv", "add-dimension+2.gif", "726", "254", "#7494a1", "" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Adding Sites and Ad Servers to a Campaign" } [/block] There are three approaches that users can utilize in order to add sites to a campaign: * The first and most ideal way would be by **including sites in an Excel import sheet**. This is a great way to do a bulk import of many sites along with multiple media placements. This is the recommended way to populate the elements area to start modeling. * The second scenario is after you have imported your spreadsheet and decide at a later point to add a new site that has been appended to the original media plan. * The final scenario would be if a user decided to start from scratch and select sites from our database to model a campaign. To get started click on the *Manage* button. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/3VSIigFS5GJMUcprMBd1", "Manage+Sites.png", "336", "231", "#da785e", "" ] } ] } [/block] In the *Manage* screen, users can type to search for sites or scroll down the list of available sites to make a selection. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/V1xyuW7SZuIxPdlysbtL", "Search+Sites+dropdown.png", "206", "280", "#759396", "" ] } ] } [/block] Once you've selected your sites, a list of all the sites selected will appear on screen with the ability to append additional information. Users can input or edit the following fields which can be leveraged in the *Model* tab and will be reflect in the *Monitor* tab * Site ID * Start date * End date * Planned impressions Users can remove sites that were never active in the campaign. This can be done by clicking on the icon located to the right of Planned Impressions. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/ccFXFZTQWW3SkldJPHJ4", "Screen+Shot+2013-10-24+at+10.47.01+AM.png", "1440", "259", "#628cae", "" ] } ] } [/block] ## Including an Ad Server into your Model: If you intend on placing the Flite ad tag directly into an Ad Server (Ad Server wrapped Flite ad tags); please select the intended ad server from the Manage Ad Servers tool. If your Ad Server-based media plan has more than one site, you can add the site names and Ad Server Site IDs for each inventory provider/publisher team that is on the plan. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/fe8b0WWIRnea7bPzcIoK", "adserver+tool.gif", "351", "234", "#5a9f92", "" ] } ] } [/block] ## Manage and select your intended ad servers: If you do not see the ad server you are using within the Campaign Studio UI please reach out to [adopssupport@flite.com](mailto:adopssupport@flite.com). [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/q5YKpJMaTG2RBypz3WzU", "add-server.gif", "764", "331", "", "" ] } ] } [/block] ## Including a selected Site into your Model: In order to have reporting broken out by Site or Inventory provider you will need to associate each vendor using the *Manage Sites* tool. If the *site* is serving Ad Server wrapped Flite tags you will need to include the Ad Server Site ID for each vendor. If the "site" is serving a Flite tag directly, you will want to select the "Site Served" checkbox within the Manage Sites tool. This will allow you to generate Site specific tags within the trafficking tool. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/nZANQnjTGYXh2NYX8ZGw", "site-tool.gif", "350", "364", "#134b42", "" ] } ] } [/block] ## Manage and select your sites on the media plan: (including how to select *site-served* tags) [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/2mNM0vfIRZ6coPVj1B6k", "add-site.gif", "734", "341", "", "" ] } ] } [/block]