{"__v":17,"_id":"567b438793919f0d00c97ae1","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:59:51.152Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"examples":{"codes":[]},"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":13,"body":"Most third-party ad servers allow for the passing of ad-tag level information via the implementation of supported macros.\n\nBelow is a list of the macros that are offered by the Flite ad tag; if the ad server offers the same object-like notation macros, they can be paired together in Flite to pass impression-level data.\n\nBelow is a list of the supported macros from various third-party ad servers that Flite trafficks across.\n\n## FLITE *(third-party URL friendly form)*\nAdvertiser ID= `pd.adv (%flt_pd.adv!)`\nCampaign ID= `pd.cmp (%flt_pd.cmp!)`\nSite ID= `pd.ste (%flt_pd.ste!)`\nPlacement ID= `pd.plc (%flt_pd.plc!)`\nAd ID= `pd.ad (%flt_pd.ad!)`\nCreative ID= `pd.ctv (%flt_pd.ctv!)`\nAudience/Key Value ID= `pd.act (%flt_pd.act!)`\nFlite Placement GUID= `%flt_i!`\nFlite Ad GUID/registration ID= `%flt_ri!`\nFlite Ad Dimensions= `%flt_aw! and  %flt_ah!`\nFlite Device Category= `%flt_dc! (Mobile:0/Display:1)`\nRandom Number/Cachebuster= `[timestamp]`\nThird-Party Flite macros can be leveraged within the Flite click-out functionality.\n \n## DFA *(see DFA tag screenshot below)* \nClick-macro (encoded)=`%c`\nClick-macro (un-encoded)=`%c`\nAdvertiser ID= `%eadv!`\nCampaign ID= `%ebuy!`\nSite ID= `%esid!`\nPlacement ID= `%epid!`\nAd ID= `%eaid!`\nCreative ID= `%ecid!`\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/IJV3H7zpSLiw4pDp3xIW\",\n        \"Screen+Shot+2015-07-31+at+1.39.41+PM.png\",\n        \"756\",\n        \"445\",\n        \"#ba4329\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## DFP\nClick-macro (encoded)=`%%CLICK_URL_ENC%%`\nClick-macro (un-encoded)=`%%CLICK_URL_UNENC%%`\nAdvertiser ID= `%eadv!`\nCampaign ID= `%ebuy!`\nSite ID= `%esid!`\nPlacement ID= `%eaid!`\nAd ID= `%epid!`\nCreative ID= `%ecid!`\n\n## DoubleclickBidManager\nClick-macro (encoded)=`${CLICK_URL_ENC}`\nClick-macro (un-encoded)=`${CLICK_URL}`\nCampaign ID= `${CAMPAIGN_ID}`\nCreative ID= `${CREATIVE_ID}`\nExchange ID= `${EXCHANGE_ID}`\nPublisher ID= `${PUBLISHER_ID}`\nBid: Request URL= `${SOURCE_URL}`\nBid: Website ID= `${UNIVERSAL_SITE_ID}`\n**pd.act:**\nTargeted User Audience ID= `${PIXEL_ID_COMMA}`\n\n## App-Nexus\nClick-macro (encoded)=`${CLICK_URL_ENC}`\nClick-macro (un-encoded)=`${CLICK_URL}`\nCreative ID= `${CREATIVE_ID}`\nSite ID= `${SITE_ID}`\nPublisher ID= `${PUBLISHER_ID}`\nInventory Source= `${INV_SOURCE_ID}`\n**pd.act:**\nAudience Age= `${AGE}`\nAudience Gender= `${GENDER}`\nAudience Geo= `${USER_STATE}`\n\n## TruEffect\nClick-macro (encoded)= `:::at:::@ECLICK@@`\nClick-macro (un-encoded)= `@@CLICK@@`\nCampaign ID= `@@CAID@@`\nSite ID= `@@SIID@@`\nPlacement ID= `@@PLID@@`\nCreative ID= `@@CRID@@`\nCookie or Browser ID= `@@PREFID@@`\nPlacement Size= `@@SIZE@@`\nAd-Size Macro= `@@WIDTH@@` and `@@HEIGHT@@`\n**pd.act:**\nAudience ID= `@@CR_GRP_ID@@`\n\n## MediaMind/SizMek\nClick-Macro= `[%MMclicktrackingURL%]&rtu`\nSite ID= `[%tp_SiteID%]`\nPlacementID= `[%tp_PlacementID%]`\nAd ID= `[%tp_adid%]`\nCampaign ID= `[%tp_CampaignID%]`\n\n## Adelphic\nClick-macro=`${ADELPHIC_CLICK_REDIRECT_PROVIDED}` *(encoded and unencoded)*\nSite ID= `${ADELPHIC_SITEID}`\nCreative/Placement ID= `${ADELPHIC_CREATIVEID}`\n\n## MediaLets (Mobile) Ad Server\nClick-macro=`%%_CLICK_REPLACE_%%` *(encoded and unencoded)*\nExpansion= `\"ENTER_EXPAND_MACRO_HERE\"`\nAd/Creative ID= `$$_ADID_$$`\nSite ID= `$$_CDID_$$`\nPlacement ID= `$$_PLACEMENTID_$$`\n\n## Ad Maxim (UK)\nClick-macro (unencoded)= `%admaxim_click_beaconV2%`\nClick-macro (encoded)= `%admaxim_click_beacon_escV2%`\nSite ID (unencoded)= `%admaxim_siteid%`\nSite ID (encoded)= `%admaxim_siteid_encoded%`\n\n## Weborama (LATAM)\nClick-macro= `~CLICK_1~` *(encoded and unencoded)*\nSite ID= `~SITE_ID~`\nPlacement ID= `~INSERTION_ID~`\n\n## RUNads.com DSP\nClick-macro= `__CLICK_TRACKER_URL__` *(encoded and unencoded)*\nPlacement ID= `__R_PID__`\nAd Exchange Macro= `__R_XNAME__`\n\n## TURN DSP\nClick-macro= *trafficked through DFA*\nCreative ID= `$!{CREATIVE_ID}`\nSite ID= `$!{SITE_ID}`\nPublisher ID= `$!{PUBLISHER_ID}`\nAd-Size Macro= `$!{WIDTH}`  and  `$!{HEIGHT}`\n\n## ZEDO-India\nClick-macro (unencoded)= `%ZZCLICK%`\nClick-macro (encoded)= `%ZZECLICK%`","excerpt":"","slug":"ad-ops-third-party-macros","type":"basic","title":"Third-Party Macros"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Third-Party Macros

Most third-party ad servers allow for the passing of ad-tag level information via the implementation of supported macros. Below is a list of the macros that are offered by the Flite ad tag; if the ad server offers the same object-like notation macros, they can be paired together in Flite to pass impression-level data. Below is a list of the supported macros from various third-party ad servers that Flite trafficks across. ## FLITE *(third-party URL friendly form)* Advertiser ID= `pd.adv (%flt_pd.adv!)` Campaign ID= `pd.cmp (%flt_pd.cmp!)` Site ID= `pd.ste (%flt_pd.ste!)` Placement ID= `pd.plc (%flt_pd.plc!)` Ad ID= `pd.ad (%flt_pd.ad!)` Creative ID= `pd.ctv (%flt_pd.ctv!)` Audience/Key Value ID= `pd.act (%flt_pd.act!)` Flite Placement GUID= `%flt_i!` Flite Ad GUID/registration ID= `%flt_ri!` Flite Ad Dimensions= `%flt_aw! and %flt_ah!` Flite Device Category= `%flt_dc! (Mobile:0/Display:1)` Random Number/Cachebuster= `[timestamp]` Third-Party Flite macros can be leveraged within the Flite click-out functionality. ## DFA *(see DFA tag screenshot below)* Click-macro (encoded)=`%c` Click-macro (un-encoded)=`%c` Advertiser ID= `%eadv!` Campaign ID= `%ebuy!` Site ID= `%esid!` Placement ID= `%epid!` Ad ID= `%eaid!` Creative ID= `%ecid!` [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/IJV3H7zpSLiw4pDp3xIW", "Screen+Shot+2015-07-31+at+1.39.41+PM.png", "756", "445", "#ba4329", "" ] } ] } [/block] ## DFP Click-macro (encoded)=`%%CLICK_URL_ENC%%` Click-macro (un-encoded)=`%%CLICK_URL_UNENC%%` Advertiser ID= `%eadv!` Campaign ID= `%ebuy!` Site ID= `%esid!` Placement ID= `%eaid!` Ad ID= `%epid!` Creative ID= `%ecid!` ## DoubleclickBidManager Click-macro (encoded)=`${CLICK_URL_ENC}` Click-macro (un-encoded)=`${CLICK_URL}` Campaign ID= `${CAMPAIGN_ID}` Creative ID= `${CREATIVE_ID}` Exchange ID= `${EXCHANGE_ID}` Publisher ID= `${PUBLISHER_ID}` Bid: Request URL= `${SOURCE_URL}` Bid: Website ID= `${UNIVERSAL_SITE_ID}` **pd.act:** Targeted User Audience ID= `${PIXEL_ID_COMMA}` ## App-Nexus Click-macro (encoded)=`${CLICK_URL_ENC}` Click-macro (un-encoded)=`${CLICK_URL}` Creative ID= `${CREATIVE_ID}` Site ID= `${SITE_ID}` Publisher ID= `${PUBLISHER_ID}` Inventory Source= `${INV_SOURCE_ID}` **pd.act:** Audience Age= `${AGE}` Audience Gender= `${GENDER}` Audience Geo= `${USER_STATE}` ## TruEffect Click-macro (encoded)= `@@ECLICK@@` Click-macro (un-encoded)= `@@CLICK@@` Campaign ID= `@@CAID@@` Site ID= `@@SIID@@` Placement ID= `@@PLID@@` Creative ID= `@@CRID@@` Cookie or Browser ID= `@@PREFID@@` Placement Size= `@@SIZE@@` Ad-Size Macro= `@@WIDTH@@` and `@@HEIGHT@@` **pd.act:** Audience ID= `@@CR_GRP_ID@@` ## MediaMind/SizMek Click-Macro= `[%MMclicktrackingURL%]&rtu` Site ID= `[%tp_SiteID%]` PlacementID= `[%tp_PlacementID%]` Ad ID= `[%tp_adid%]` Campaign ID= `[%tp_CampaignID%]` ## Adelphic Click-macro=`${ADELPHIC_CLICK_REDIRECT_PROVIDED}` *(encoded and unencoded)* Site ID= `${ADELPHIC_SITEID}` Creative/Placement ID= `${ADELPHIC_CREATIVEID}` ## MediaLets (Mobile) Ad Server Click-macro=`%%_CLICK_REPLACE_%%` *(encoded and unencoded)* Expansion= `"ENTER_EXPAND_MACRO_HERE"` Ad/Creative ID= `$$_ADID_$$` Site ID= `$$_CDID_$$` Placement ID= `$$_PLACEMENTID_$$` ## Ad Maxim (UK) Click-macro (unencoded)= `%admaxim_click_beaconV2%` Click-macro (encoded)= `%admaxim_click_beacon_escV2%` Site ID (unencoded)= `%admaxim_siteid%` Site ID (encoded)= `%admaxim_siteid_encoded%` ## Weborama (LATAM) Click-macro= `~CLICK_1~` *(encoded and unencoded)* Site ID= `~SITE_ID~` Placement ID= `~INSERTION_ID~` ## RUNads.com DSP Click-macro= `__CLICK_TRACKER_URL__` *(encoded and unencoded)* Placement ID= `__R_PID__` Ad Exchange Macro= `__R_XNAME__` ## TURN DSP Click-macro= *trafficked through DFA* Creative ID= `$!{CREATIVE_ID}` Site ID= `$!{SITE_ID}` Publisher ID= `$!{PUBLISHER_ID}` Ad-Size Macro= `$!{WIDTH}` and `$!{HEIGHT}` ## ZEDO-India Click-macro (unencoded)= `%ZZCLICK%` Click-macro (encoded)= `%ZZECLICK%`