{"__v":1,"_id":"567b3bc1ee052b1700dbd9e2","category":{"__v":16,"_id":"5556687626e9bc0d0044ec04","pages":["567b3a313241c20d00b73080","567b3a403241c20d00b73082","567b3b6ab56bac0d0019d8da","567b3b7c93919f0d00c97ad3","567b3b8ab56bac0d0019d8dc","567b3b987c40060d00560423","567b3bc1ee052b1700dbd9e2","567b3c13ee052b1700dbd9e4","567b3c33b56bac0d0019d8df","567b3c463241c20d00b73086","567b3c6e3241c20d00b73088","56818af325ea3717002a0312","56818c4b25ea3717002a0316","5681925225ea3717002a031f","568198119de23c0d00c54792","5681b28faad86d0d00b9f272"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:18.953Z","from_sync":false,"order":2,"slug":"measure","title":"Report Studio"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:26:41.057Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Summary Tab\"\n}\n[/block]\nThe Summary tab provides a consolidated reporting view for a single ad or group of ads. A user can view performance metrics to understand the overall health of their campaign(s) and drill down for more detail.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/PJruDD4vSDyXECtCTGW6\",\n        \"reportstudiosummarytab.png\",\n        \"670\",\n        \"386\",\n        \"#345c9b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nThe graph is a visual summary that displays how certain metrics (e.g. Interaction Rate %) correlate to the volume of impressions the campaign has delivered on a daily basis. Other metrics that you can compare impressions against are: *Interactions, Engagements, Engagement Rate, Clickthroughs, Clickthrough Rate, Total Time on Unit,* and *Avg Time on Unit*. \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Pacing Tab\"\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/CTXVkO8VTNGNI0xpRpHe\",\n        \"reportstudiopacingtab.png\",\n        \"670\",\n        \"266\",\n        \"#58689c\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nThe Pacing tab graph compares performance of all ads selected in your campaign across two different time periods. This will be a represented as a Current period vs Previous period in the graph. Metrics that are included for comparison are *Impressions, Clicks, Clickthrough Rate, Interactions, Interaction Rate, Engagements, Engagement Rate, Total Time on Unit,* and *Avg Time on Unit*.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Trends Tab\"\n}\n[/block]\nThe Trends tab provides two visual summaries: a scatter plot and a line graph for all ads selected in your campaign.\n\n## Scatter Plot \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/uKNrserlQayWwWaH6CWE\",\n        \"ScatterPlot.png\",\n        \"670\",\n        \"356\",\n        \"#7a9020\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Scatter Plot -** Compares the performance of all your ads with respect to the metric you select using a scatter plot with your desired metric as the x-axis, and impressions as the y-axis. This lets you see how different ads are performing with respect to each other along certain metrics, normalized against the number of impressions each ad has run. The graph also provides a visual representation of how your ads plotted against average impressions delivered and the average metric on the x-axis.\n\n\n## Line Graph \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/drx62PTIQLmNLCulWnVh\",\n        \"linegraph.png\",\n        \"1472\",\n        \"591\",\n        \"#576b98\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Line Graph -** Compares the day-to-day performance of all your ads against the metric you select (e.g. impressions, engagements, interaction rate, etc.) using a metric vs time line graph. You can also compare against Labels if you choose to analyze on that level.","excerpt":"","slug":"report-studio-tabs","type":"basic","title":"Report Studio Tabs"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Report Studio Tabs

[block:api-header] { "type": "basic", "title": "Summary Tab" } [/block] The Summary tab provides a consolidated reporting view for a single ad or group of ads. A user can view performance metrics to understand the overall health of their campaign(s) and drill down for more detail. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/PJruDD4vSDyXECtCTGW6", "reportstudiosummarytab.png", "670", "386", "#345c9b", "" ] } ] } [/block] The graph is a visual summary that displays how certain metrics (e.g. Interaction Rate %) correlate to the volume of impressions the campaign has delivered on a daily basis. Other metrics that you can compare impressions against are: *Interactions, Engagements, Engagement Rate, Clickthroughs, Clickthrough Rate, Total Time on Unit,* and *Avg Time on Unit*. [block:api-header] { "type": "basic", "title": "Pacing Tab" } [/block] [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/CTXVkO8VTNGNI0xpRpHe", "reportstudiopacingtab.png", "670", "266", "#58689c", "" ] } ] } [/block] The Pacing tab graph compares performance of all ads selected in your campaign across two different time periods. This will be a represented as a Current period vs Previous period in the graph. Metrics that are included for comparison are *Impressions, Clicks, Clickthrough Rate, Interactions, Interaction Rate, Engagements, Engagement Rate, Total Time on Unit,* and *Avg Time on Unit*. [block:api-header] { "type": "basic", "title": "Trends Tab" } [/block] The Trends tab provides two visual summaries: a scatter plot and a line graph for all ads selected in your campaign. ## Scatter Plot [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/uKNrserlQayWwWaH6CWE", "ScatterPlot.png", "670", "356", "#7a9020", "" ] } ] } [/block] **Scatter Plot -** Compares the performance of all your ads with respect to the metric you select using a scatter plot with your desired metric as the x-axis, and impressions as the y-axis. This lets you see how different ads are performing with respect to each other along certain metrics, normalized against the number of impressions each ad has run. The graph also provides a visual representation of how your ads plotted against average impressions delivered and the average metric on the x-axis. ## Line Graph [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/drx62PTIQLmNLCulWnVh", "linegraph.png", "1472", "591", "#576b98", "" ] } ] } [/block] **Line Graph -** Compares the day-to-day performance of all your ads against the metric you select (e.g. impressions, engagements, interaction rate, etc.) using a metric vs time line graph. You can also compare against Labels if you choose to analyze on that level.