{"__v":11,"_id":"567b3c33b56bac0d0019d8df","category":{"__v":16,"_id":"5556687626e9bc0d0044ec04","pages":["567b3a313241c20d00b73080","567b3a403241c20d00b73082","567b3b6ab56bac0d0019d8da","567b3b7c93919f0d00c97ad3","567b3b8ab56bac0d0019d8dc","567b3b987c40060d00560423","567b3bc1ee052b1700dbd9e2","567b3c13ee052b1700dbd9e4","567b3c33b56bac0d0019d8df","567b3c463241c20d00b73086","567b3c6e3241c20d00b73088","56818af325ea3717002a0312","56818c4b25ea3717002a0316","5681925225ea3717002a031f","568198119de23c0d00c54792","5681b28faad86d0d00b9f272"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:18.953Z","from_sync":false,"order":2,"slug":"measure","title":"Report Studio"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:28:35.720Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":9,"body":"[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/oR4H1yVnTmqnAAOeIYa4\",\n        \"Headlines+-+Final.png\",\n        \"1430\",\n        \"340\",\n        \"#4b637b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n1. The first tab will display the a high level view of the entire Organization. It allows customers to easily check on the health of their business through the Flite Dashboard.\n  * The image above is what we are calling the Headlines. These are key pieces of information that are important to the organization and easily digestible.\n2. These graphs display the Average Impressions & Engagement Rate in the past 7 days for all ads.\n  * The min and max for each graph represents what the lowest or highest value was in those 7 days.\n  * Change the right gauge with the other Flite core metrics (CTR%, Avg ToU secs, IR%)\n\n3. **Weekly Impressions -** This graph displays the current weeks impressions vs the previous two weeks. Users can quickly see if there has been a change in the impression volume during that time period.\n  * Based on all ads\n  * Week = Monday - Sunday\n \n4. **Monthly Impressions -** This graph shows how many impressions have been delivered in the current month vs the total impressions delivered in the previous month. Users are able to see if they will be under delivered, on pace, and over delivered.\n  * The projected monthly impressions is calculated based on the Average Impressions in the past 7 days and # of days remaining in the month. \n  * Last 7 day Imps x # of days remaining in current month = Projected monthly Imps\n\n5. **+ Tab -** Clicking on this button allows users to create Campaign specific dashboards. A lightbox will appear with available campaigns to select from.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/dIQXUiAR3OSuz5pmeTbx\",\n        \"Date+Selector+and+Big+Graph+-Final.png\",\n        \"1426\",\n        \"433\",\n        \"#4065af\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n1. **Date Selector -** All widgets below the date selector will be updated based on the date range selected here. Users will have the ability to select up to 90 day back from the date of the current day.\n\n  * The 90 day restriction is only for organization level dashboards due to the amount of data to display. The 90 days allows a user to get a large enough window of data to view their health of their organization\n\n2. **Primary & Secondary Metrics -** There are two drop downs that control the primary and secondary axis of the combo chart.\n  * Primary (Blue dropdown / Bar)\n    * Impressions (default)\n    * Clicks\n    * Interactions\n    * Engagements\n  * Secondary (Orange dropdown / Line)\n    * Engagement Rate (default)\n    * Click Thru Rate\n    * Interaction Rate\n    * Average Time on Unit - seconds\n3. **Date Interval -** The x-axis is based on the date range. The user has the ability to change the daily interval view to a weekly view. The week view is best used when your date range contains multiple weeks.\n4. **Widget Settings -** All widgets have a gear menu seen in at the top right. Upon clicking on this a user will have the option to Toggle the legend on/off and Delete the widget.\n5. **Add Widgets -** A dialog box appears that allows you to select data set you’d like to represent and the visual graph you’d like to display the data with.\n  * Additional Widgets\n    * *Video* - view performance on all your in-banner video ads\n    * *Clickthroughs* - view performance across all the top clickthrough URLs in your ads\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/18acH4ywRZisOmIKImZt\",\n        \"Top+Ads+and+Leaderboard+-+final.png\",\n        \"1431\",\n        \"338\",\n        \"#7eaaca\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n1. This graph displays the Top 5 ads across your entire organization. By default it will display top 5 ads by Impressions and the user will have the ability to select other metrics to visualize their top 5 ads.\n\n2. In this Grid view we list out each ad name along with the Impressions during that time period selected. By default it will show the Top 10 ads by Engagement rate and the user will have the ability to select other metrics such as Click Thru Rate, Avg Time on Unit, and Interaction Rate.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/TjNI9vzoSFebkMo7FKda\",\n        \"Ad+Sizes+and+Campagins+-+final.png\",\n        \"1433\",\n        \"272\",\n        \"#bea08f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n1. This widget displays performance by *Ad Size*. The key metric that is unique here is the *Benchmark %* which allows users compare historical performance vs current performance based on dates selected. The Benchmark metric looks back 90 days of all ads in that particular ad size across the entire organization. \n\n2. Similar to the Top 10 ads Grid, this widget lists out the all *Campaigns* if you are using Campaign Studio. By default it will show the top Campaigns by Engagement Rate and the user will have the ability to select other metrics such as Click Thru Rate, Avg Time on Unit, and Interaction Rate.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Full Screen Dashboard View\"\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/QJm26QyJTWDJW8hnD3AN\",\n        \"Report Dashboard Sample.png\",\n        \"1419\",\n        \"1300\",\n        \"#725652\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"report-studio-report-dashboard-overview","type":"basic","title":"Report Dashboard Overview"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Report Dashboard Overview

[block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/oR4H1yVnTmqnAAOeIYa4", "Headlines+-+Final.png", "1430", "340", "#4b637b", "" ] } ] } [/block] 1. The first tab will display the a high level view of the entire Organization. It allows customers to easily check on the health of their business through the Flite Dashboard. * The image above is what we are calling the Headlines. These are key pieces of information that are important to the organization and easily digestible. 2. These graphs display the Average Impressions & Engagement Rate in the past 7 days for all ads. * The min and max for each graph represents what the lowest or highest value was in those 7 days. * Change the right gauge with the other Flite core metrics (CTR%, Avg ToU secs, IR%) 3. **Weekly Impressions -** This graph displays the current weeks impressions vs the previous two weeks. Users can quickly see if there has been a change in the impression volume during that time period. * Based on all ads * Week = Monday - Sunday 4. **Monthly Impressions -** This graph shows how many impressions have been delivered in the current month vs the total impressions delivered in the previous month. Users are able to see if they will be under delivered, on pace, and over delivered. * The projected monthly impressions is calculated based on the Average Impressions in the past 7 days and # of days remaining in the month. * Last 7 day Imps x # of days remaining in current month = Projected monthly Imps 5. **+ Tab -** Clicking on this button allows users to create Campaign specific dashboards. A lightbox will appear with available campaigns to select from. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/dIQXUiAR3OSuz5pmeTbx", "Date+Selector+and+Big+Graph+-Final.png", "1426", "433", "#4065af", "" ] } ] } [/block] 1. **Date Selector -** All widgets below the date selector will be updated based on the date range selected here. Users will have the ability to select up to 90 day back from the date of the current day. * The 90 day restriction is only for organization level dashboards due to the amount of data to display. The 90 days allows a user to get a large enough window of data to view their health of their organization 2. **Primary & Secondary Metrics -** There are two drop downs that control the primary and secondary axis of the combo chart. * Primary (Blue dropdown / Bar) * Impressions (default) * Clicks * Interactions * Engagements * Secondary (Orange dropdown / Line) * Engagement Rate (default) * Click Thru Rate * Interaction Rate * Average Time on Unit - seconds 3. **Date Interval -** The x-axis is based on the date range. The user has the ability to change the daily interval view to a weekly view. The week view is best used when your date range contains multiple weeks. 4. **Widget Settings -** All widgets have a gear menu seen in at the top right. Upon clicking on this a user will have the option to Toggle the legend on/off and Delete the widget. 5. **Add Widgets -** A dialog box appears that allows you to select data set you’d like to represent and the visual graph you’d like to display the data with. * Additional Widgets * *Video* - view performance on all your in-banner video ads * *Clickthroughs* - view performance across all the top clickthrough URLs in your ads [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/18acH4ywRZisOmIKImZt", "Top+Ads+and+Leaderboard+-+final.png", "1431", "338", "#7eaaca", "" ] } ] } [/block] 1. This graph displays the Top 5 ads across your entire organization. By default it will display top 5 ads by Impressions and the user will have the ability to select other metrics to visualize their top 5 ads. 2. In this Grid view we list out each ad name along with the Impressions during that time period selected. By default it will show the Top 10 ads by Engagement rate and the user will have the ability to select other metrics such as Click Thru Rate, Avg Time on Unit, and Interaction Rate. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/TjNI9vzoSFebkMo7FKda", "Ad+Sizes+and+Campagins+-+final.png", "1433", "272", "#bea08f", "" ] } ] } [/block] 1. This widget displays performance by *Ad Size*. The key metric that is unique here is the *Benchmark %* which allows users compare historical performance vs current performance based on dates selected. The Benchmark metric looks back 90 days of all ads in that particular ad size across the entire organization. 2. Similar to the Top 10 ads Grid, this widget lists out the all *Campaigns* if you are using Campaign Studio. By default it will show the top Campaigns by Engagement Rate and the user will have the ability to select other metrics such as Click Thru Rate, Avg Time on Unit, and Interaction Rate. [block:api-header] { "type": "basic", "title": "Full Screen Dashboard View" } [/block] [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/QJm26QyJTWDJW8hnD3AN", "Report Dashboard Sample.png", "1419", "1300", "#725652", "" ] } ] } [/block]