{"id":"555627c4ea5e120d001884fb","name":"Flite Help Center","subdomain":"helpflite","versions":[{"_id":"555627c4ea5e120d001884fe","releaseDate":"2015-05-15T17:07:16.918Z","is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"}],"doc_slug":"","current_version":{"version_clean":"1.0.0","version":"1.0"},"oauth":{"enabled":false},"api":{"name":"","url":"","contenttype":"form","auth":"","explorer":true,"jwt":false,"authextra":[],"headers":[],"object_definitions":[]},"apiAlt":[],"plan_details":{"name":"Developer Hub","is_active":true,"cost":59,"versions":10000,"custom_domain":true,"custom_pages":true,"whitelabel":false,"errors":false,"password":true,"landing_page":true,"themebuilder":true,"stylesheet":true,"javascript":false,"html":true,"extra_html":false,"admins":true,"apps":true},"apps":{"enabled":false},"intercom":"","intercom_secure_emailonly":false,"flags":{"allow_hub2":false,"hub2":false,"migrationRun":false,"oauth":false,"swagger":false,"correctnewlines":false,"speedyRender":false,"ssl":false},"asset_base_url":""}

{"__v":19,"_id":"567b434b3241c20d00b73094","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:58:51.502Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"examples":{"codes":[]},"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":8,"body":"Impression pixels are utilized to track and log the number of times an ad unit was called to a page and served onto a webpage. Most modern ad servers have their own impression pixeling process or offer the ability to generate impression pixels that can be associated with third-party creative builds.\n\nFlite \"fires-off\" an image pixel and logs an impression whenever our Flite ad tag returns assets to the webpage. The Flite impression pixel is a 1x1 image GIF that not only serves as a counting mechanism but will also log impression event level details within the Flite metrics database.\n\nThe base URL for every Flite impression pixel is **https://flite.site/t/image.gif**\n\n---\n**Impression Pixel (sample data parameters):**\n\n[block:code]\n{\n  \"codes\": [\n    {\n      \"code\": \"&aik=173088008\\n&i=b5730651-722a-4751-8dcb-e5ad7c21c5ff\\n&sid=e8984423ae9ee1e109d852dc7ce1ec03\\n&scp=default\\n&it=12\\n&ist=3\\n&sq=0\\n&dt=Impression\\n&iv=17\\n&rpv=5\\n&sd.cik=173124239\\n&sd.crk=6745147\\n&sd.crv=49\\n&sd.civ=1\\n&sd.csv=8\\n&sd.tou=0\\n&sd.da_tou=0\\n&sd.d_tou=0\\n&sd.a_tou=0\\n&sd.rv=3\\n&pt=17\\n&sd.syndLate=7268\\n&sd.late=7284\\n&ark=6753380\\n&ts=[timestamp]\\n&vid=e8984423ae9ee1e109d852dc7ce1ec03\\n&ri=2eab580c-e881-4b00-9ff7-96c997171ab5\\n&l=http%3A%2F%2Fappnexus.com\\n&et=G\",\n      \"language\": \"http\"\n    }\n  ]\n}\n[/block]\n---\n\n**Impression Pixel data parameter (value legend):**\n[block:code]\n{\n  \"codes\": [\n    {\n      \"code\": \"&aik=[Placement PK ID]\\n&i=[instance ID/Placement GUID]\\n&sid=[SESSIONID]\\n&scp=[scope or stage rendered]\\n&it=[Impression Type]\\n&ist=[Impression subType]\\n&sq=[sequence]\\n&dt=[detail]\\n&iv=[instance version]\\n&rpv=[REG_PUBLISHED_VERSION]\\n&sd.cik=[CONTROLLER_APP_KEY]\\n&sd.crk=[CONTROLLER_REG_KEY]\\n&sd.crv=[CONTROLLER_REG_VERSION]\\n&sd.civ=[CONTROLLER_APP_VERSION]\\n&sd.csv=[CONTROLLER_SITE_VERSION]\\n&sd.tou=[Time On Unit Notation]\\n&sd.da_tou=[Time On Unit Notation]\\n&sd.d_tou=[Time On Unit Notation]\\n&sd.a_tou=[Time On Unit Notation]\\n&sd.rv=[Registration Version]\\n&pt=[widgetPrototypeOrdinal]\\n&sd.syndLate=[script loading latency]\\n&sd.late=[script loading latency]\\n&ark=[AD PK/Creative ID]\\n&ts=[timestamp]\\n&vid=[VIEWID]\\n&ri=[Reg/AD GUID]\\n&l=[LOCATION_URL]\\n&et=[ENDTOKEN]\\n\",\n      \"language\": \"http\"\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"ad-ops-impression-pixel","type":"basic","title":"Impression Pixel"}

Impression Pixel

Impression pixels are utilized to track and log the number of times an ad unit was called to a page and served onto a webpage. Most modern ad servers have their own impression pixeling process or offer the ability to generate impression pixels that can be associated with third-party creative builds. Flite "fires-off" an image pixel and logs an impression whenever our Flite ad tag returns assets to the webpage. The Flite impression pixel is a 1x1 image GIF that not only serves as a counting mechanism but will also log impression event level details within the Flite metrics database. The base URL for every Flite impression pixel is **https://flite.site/t/image.gif** --- **Impression Pixel (sample data parameters):** [block:code] { "codes": [ { "code": "&aik=173088008\n&i=b5730651-722a-4751-8dcb-e5ad7c21c5ff\n&sid=e8984423ae9ee1e109d852dc7ce1ec03\n&scp=default\n&it=12\n&ist=3\n&sq=0\n&dt=Impression\n&iv=17\n&rpv=5\n&sd.cik=173124239\n&sd.crk=6745147\n&sd.crv=49\n&sd.civ=1\n&sd.csv=8\n&sd.tou=0\n&sd.da_tou=0\n&sd.d_tou=0\n&sd.a_tou=0\n&sd.rv=3\n&pt=17\n&sd.syndLate=7268\n&sd.late=7284\n&ark=6753380\n&ts=[timestamp]\n&vid=e8984423ae9ee1e109d852dc7ce1ec03\n&ri=2eab580c-e881-4b00-9ff7-96c997171ab5\n&l=http%3A%2F%2Fappnexus.com\n&et=G", "language": "http" } ] } [/block] --- **Impression Pixel data parameter (value legend):** [block:code] { "codes": [ { "code": "&aik=[Placement PK ID]\n&i=[instance ID/Placement GUID]\n&sid=[SESSIONID]\n&scp=[scope or stage rendered]\n&it=[Impression Type]\n&ist=[Impression subType]\n&sq=[sequence]\n&dt=[detail]\n&iv=[instance version]\n&rpv=[REG_PUBLISHED_VERSION]\n&sd.cik=[CONTROLLER_APP_KEY]\n&sd.crk=[CONTROLLER_REG_KEY]\n&sd.crv=[CONTROLLER_REG_VERSION]\n&sd.civ=[CONTROLLER_APP_VERSION]\n&sd.csv=[CONTROLLER_SITE_VERSION]\n&sd.tou=[Time On Unit Notation]\n&sd.da_tou=[Time On Unit Notation]\n&sd.d_tou=[Time On Unit Notation]\n&sd.a_tou=[Time On Unit Notation]\n&sd.rv=[Registration Version]\n&pt=[widgetPrototypeOrdinal]\n&sd.syndLate=[script loading latency]\n&sd.late=[script loading latency]\n&ark=[AD PK/Creative ID]\n&ts=[timestamp]\n&vid=[VIEWID]\n&ri=[Reg/AD GUID]\n&l=[LOCATION_URL]\n&et=[ENDTOKEN]\n", "language": "http" } ] } [/block]