{"__v":1,"_id":"567b3a403241c20d00b73082","category":{"__v":14,"_id":"5556685c1026001900d72a85","pages":["567b38993241c20d00b7307c","567b38abb56bac0d0019d8ca","567b38c1b56bac0d0019d8cc","567b38db17368a0d009a6e51","567b39033241c20d00b7307e","567b391ab56bac0d0019d8ce","567b392d7c40060d00560421","567b3974b56bac0d0019d8d0","567b39a0b56bac0d0019d8d2","567b39dcb56bac0d0019d8d4","567b39f1b56bac0d0019d8d6","56835d2d4aecbd0d00a46554","56835d773b87430d00483b7c","56836bd43b87430d00483b8d"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:42:52.870Z","from_sync":false,"order":1,"slug":"traffic","title":"Campaign Studio"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:20:16.872Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":12,"body":"To create a report from Campaign Studio, start by going to the *Monitor* tab. Here you can observe how the campaign is delivering based on impressions at the Campaign, Site, Placement, and Ad level.\n\nIf you want to analyze the performance of the campaign in more detail, you can easily access Report Studio by clicking on the Campaign Report button in the toolbar.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/ZyXzaSHlSmKCg6gzA80s\",\n        \"Campaign+Report+Button.png\",\n        \"166\",\n        \"43\",\n        \"#5c8cac\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nUpon clicking on the Campaign Report button, a new report is automatically created for that campaign. The user will be taken to Report Studio which defaults into a full-screen view for the past 7 days. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/VlhvsYjoTj6FJAIXYlz1\",\n        \"Campaign+-ReportStudio.png\",\n        \"1426\",\n        \"212\",\n        \"#7ca1b1\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIn this report, you can toggle between the different tabs to view performance across each of the dimensions.\n  * Site\n  * Media Placement\n  * Ad\n  * Dimension (Placement Size)\n  * Segment\n\n Based on your KPI for the campaign, you can see the following metrics:\n  * Impressions\n  * Clickthroughs\n  * CTR %\n  * Interactions\n  * IR %\n  * Engagements\n  * ER %\n  * Time on Unit (secs)\n  * Average Time on Unit (secs)","excerpt":"","slug":"campaign-studio-generating-campaign-reports","type":"basic","title":"Generating Campaign Reports"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Generating Campaign Reports

To create a report from Campaign Studio, start by going to the *Monitor* tab. Here you can observe how the campaign is delivering based on impressions at the Campaign, Site, Placement, and Ad level. If you want to analyze the performance of the campaign in more detail, you can easily access Report Studio by clicking on the Campaign Report button in the toolbar. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/ZyXzaSHlSmKCg6gzA80s", "Campaign+Report+Button.png", "166", "43", "#5c8cac", "" ] } ] } [/block] Upon clicking on the Campaign Report button, a new report is automatically created for that campaign. The user will be taken to Report Studio which defaults into a full-screen view for the past 7 days. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/VlhvsYjoTj6FJAIXYlz1", "Campaign+-ReportStudio.png", "1426", "212", "#7ca1b1", "" ] } ] } [/block] In this report, you can toggle between the different tabs to view performance across each of the dimensions. * Site * Media Placement * Ad * Dimension (Placement Size) * Segment Based on your KPI for the campaign, you can see the following metrics: * Impressions * Clickthroughs * CTR % * Interactions * IR % * Engagements * ER % * Time on Unit (secs) * Average Time on Unit (secs)