Facebook has done a stellar job offering engaging and interactive ad products, and Canvas is no exception. In case you are unfamiliar, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times.

This ad product was built knowing that consumers' time spent is drastically shifting to mobile-first and brands need to follow suit. 

“How was the weather while I was away?”, I asked my wife upon arriving at La Guardia after a business trip in early May.

“Horrible.  It rained every day,” she replied.

Of course, as a self-confessed weather junkie, I knew exactly what the weather had brought. In fact, I had observed that exactly 0.82” of rain had fallen across four days in my absence – not an insignificant amount, but rather ho-hum for Northeast springtime standards. 

Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers, publishers, and agencies, over the course of the past several years.

With the rise of digital video advertising, followed shortly thereafter by the rise of the “bad actors” of the digital ecosystem – ad fraudsters, bots, suspicious traffic, and malware – viewability has become an important metric when analyzing inventory, as well as when analyzing campaign performance.

Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.